Blog: Facebook

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Hanna Kahlert
Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture that would be hard to regrow or replicate; existing creators and content ‘style’, and a brand reputation linked with critical cultural moments that the app played host to, from the US Trump election cycle to the theorising around Tiger King.
min read
Read more …

The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read
Hanna Kahlert
As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.
min read
Read more …

Is Mastodon the beginning of the social platform revolution?

Cover image for Is Mastodon the beginning of the social platform revolution?
Hanna Kahlert
Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.
min read
Read more …

Acast and Meta partner up to create podcast communities

Cover image for Acast and Meta partner up to create podcast communities
Annie Langston
Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s initial move into podcast content was halted, this new deal does not focus on creating content but rather focuses on aiding a podcaster’s ability to find and develop their fanbases.
min read
Read more …