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Climate crisis awareness is entwined with entertainment behaviour

Cover image for Climate crisis awareness is entwined with entertainment behaviour
Hanna Kahlert
Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment proclivities – and some of the findings are surprising.
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