adblockers blog by MIDiA Research

Blog: adblockers

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Blog post by Karol Severin

20 Apr 2017

ad blockers

Ad Blocking

Adblock

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed...

Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Blog post by Karol Severin

9 Dec 2016

adblocker users

adblockers

adblocking

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour...

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Blog post by Karol Severin

21 Sep 2016

Adblock Plus

adblock plus ad exchange

adblockers

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus...

Shine Adds Econet To Its Network-Level Adblocking Client Roster

Blog post by Karol Severin

25 Aug 2016

adblockers

adblocking

econet

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa,...

How Facebook Is Trying To Defend Against Adblocking

Blog post by Karol Severin

10 Aug 2016

adblockers

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting...

Why App Publishers Could Be The Winners Of The Adblocking Boom

Blog post by Karol Severin

24 Sep 2015

ad blockers

Ad Blocking

Adblock

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole...