Innovation blog by MIDiA Research

Blog: Innovation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Bifurcation theory | How today’s music business will become two

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Blog post by Mark Mulligan

18 Apr 2024

bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...

The future of entertainment innovation lies in exclusive experiences, not content

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Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

How relevant are awards in the age of Spotify Wrapped?

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Blog post by Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

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Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Facebook just got into social music; the industry should take note

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Blog post by Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

Why DAZN is adapting to German consumer nuances with linear and digital bets

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Blog post by Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where...

Verizon Media announces platform to ‘evolve’ live streaming experience

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Blog post by Alistair Taylor

16 Sep 2020

Verizon Media announced a series of new Media Platform improvements in a press release today (16th September), intended to ‘evolve the live streaming experience’. These features are all aimed at increasing...

Wanda Sports Group’s financials highlight long-term impact of live hiatus

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Blog post by Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of...

Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

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Blog post by Alistair Taylor

19 Aug 2020

Universal platform

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game...

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

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Blog post by Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

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Blog post by Alistair Taylor

24 Jun 2020

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

Music Streaming Needs a New Future

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Blog post by Mark Mulligan

12 Jun 2020

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article...

MIDiA's Recovery Economics principles for competing effectively post lockdown

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Blog post by Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment...

Premier League Acknowledges Priorities Have Changed During Lockdown

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Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

The Music Industry’s Next Five Growth Drivers

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Blog post by Mark Mulligan

22 May 2020

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer. ...

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

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Blog post by Alistair Taylor

21 May 2020

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

The Last Dance – ESPN Raining Threes

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Blog post by Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during...

Collapsing Maul: Sport Facing Global Rights Re-valuations

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Blog post by Alistair Taylor

4 May 2020

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

Forget Virtual – UFC and NRL going Remote

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Blog post by Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

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