mobile apps blog by MIDiA Research

Blog: mobile apps

Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Blog post by Hanna Kahlert

16 Jul 2019

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Blog post by Georgia Meyer

14 Sep 2018

competition

ecommerce

instagram

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s...

Why go90 Is Where It Is

Blog post by Tim Mulligan

2 Feb 2017

Go90

mobile apps

Mobile content

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

mobile apps

Mobile content

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand...

Chart Of The Week: Mobile App Discovery

Blog post by Mark Mulligan

10 May 2016

app funnel

app marketing

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the...

MIDiA Predictions 2016: Video Eats The World

Blog post by Mark Mulligan

18 Dec 2015

Innovation

midia predictions 2016

mobile apps

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available...

Why Reddit Has To Get Mobile Right

Blog post by Karol Severin

15 Dec 2015

app monetization

Freemium

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile...

MIDiA Chart Of The Week: The Mobile App Funnel

Blog post by Mark Mulligan

14 Dec 2015

acquiring mobile users

apps

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

MIDiA Datapoint Of The Day: Mobile Music Piracy

Blog post by Mark Mulligan

4 Dec 2015

app stores

Apple

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it...

Google Search Lets Users Stream In-App Content: Impacts And Threats

Blog post by Karol Severin

27 Nov 2015

app strategy

google indexing

google search

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be...

The Vision Behind Today’s DisneyLife Launch

Blog post by Tim Mulligan

23 Nov 2015

disneylife

mobile apps

Mobile content

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global...

MIDiA Chart Of The Week: Mobile App Buyers

Blog post by Mark Mulligan

16 Nov 2015

app spending

app whales

apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Blog post by Mark Mulligan

27 Oct 2015

app buyers

app economy

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

MIDiA Data Point Of The Day: App Buyers

Blog post by Mark Mulligan

23 Oct 2015

app buyers

apps

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

How Telcos Could Become Gatekeepers Of Mobile Advertising

Blog post by Karol Severin

12 Oct 2015

ad blockers

Ad Blocking

mobile

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global...

MIDiA Data Point Of The Day

Blog post by Mark Mulligan

8 Oct 2015

app deletion

app economy

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...