Blog: Chart Of The Week

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced lockdowns are exacerbating the trends .

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Peacock Goes for Gold

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Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s Xfinity X1 and Flex customers, before being rolled out nationally across the US on July 1...

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Is YouTube MLB’s Answer to Tap into Younger Audience?

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Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second ha...

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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

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Dara Jegede

7 Jun 2019

Chart Of The Week

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types fro...

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

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Mark Mulligan

11 Sep 2016

Chart Of The Week

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform and invited developers to build chatbots for its Messenger app.

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Chart Of The Week: Online Video Subscriber Penetration By Age

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Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground fast.

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Chart Of The Week: Music Aficionados

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Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the fortunes of the music business.

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Chart Of The Week: Mobile App Discovery

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Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the life cycle of their users across the app funnel, from acquisition, through conversion to retention.

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Chart Of The Week: Video P2P

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Mark Mulligan

2 May 2016

Chart Of The Week

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available to stream online via SVOD services.

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Chart Of The Week: Facebook Video

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Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent.

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Chart Of The Week: More Than Half Of App Users Enable Push Notifications

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Mark Mulligan

4 Apr 2016

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53% app users enable notifications.

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Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

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Mark Mulligan

21 Mar 2016

Chart Of The Week

Chart Of The Week

The album has been under assault ever since Napster first gave consumers the ability cherry pick their favourite tracks and leave the filler behind. Apple formalised the process with the iTunes Store and in recent years streaming has hammered the nail in the coffin by supercharging the consumption s...

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Music Piracy Hasn't Gone, It Has Merely Changed Its Spots

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Mark Mulligan

14 Mar 2016

Chart Of The Week

Chart Of The Week

While the music industry slowly got its head around the brave new world of digital in the 2000’s piracy used to be the dominant focus of record labels and their trade associations. Now, with so much momentum and scale among legitimate services that focus has understandably lessened.

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Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

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Mark Mulligan

7 Mar 2016

Chart Of The Week

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently illustrated by its commissioning of ‘Haters Back Off’ from YouTuber Colleen Balling-Evans’...

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Chart Of The Week: Music Subscribers Vs Video Subscribers

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Mark Mulligan

29 Feb 2016

Chart Of The Week

music subscribers

2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The contrast between the two streaming markets is pronounced: Streaming Video: Exclusives are a stan...

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MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

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Mark Mulligan

8 Feb 2016

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable focus on how YouTube, Spotify, Soundcloud & co are shaping the future of the music bu...

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MIDiA Chart Of The Week: YouTube Subscribers

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Mark Mulligan

18 Jan 2016

Chart Of The Week

Video is eating the world and as it does so YouTube’s role is evolving in a subtle but crucial way. YouTube used to be the undisputed home of short form video but that role is now challenged by Facebook now registering 8 billion daily video views and Snapchat 7 billion.

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Chart Of The Week: Facebook The Full Stack Internet Company

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Mark Mulligan

11 Jan 2016

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as a networking tool for college kids, Facebook has gone on to become one of the true internet giants.

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MIDiA Chart Of The Week: Netflix Leads Format Innovation

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Mark Mulligan

22 Dec 2015

Chart Of The Week

Chart Of The Week

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

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