Blog: MIDiA Research

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing.

I am very pleased to announce that seasoned and respected analyst Paolo Pescatore is joining MIDiA’s analyst team, to head up our new Telco Consumer Services research stream. Paolo has spent the last 20 years covering telecoms, media and technology (TMT) research and advising leading telcos and technology companies at the c-suite on topics such as convergence, content bundles and consumer services.

Friday’s news that catalogue acquisition business Hipgnosis Songs Fund is set to float on the London Stock Exchange, having already raised around $260 million, reflects a booming market for music catalogues.

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre spectrum.

I’m very pleased to announce that MIDiA is hosting a special industry event on Wednesday 7 th February at Gibson Brands incentral London, in partnership with 7digital. The event ‘Radio Is Streaming’s Next Frontier’ is going to explore how in 2018, streaming music is going to start impacting radio just like it has spent the last few years replacing downloads.

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA reports address market forecasts and growth patterns by coverage areas and our latest reports consist of development trends, competitive landscape analysis, and key developments.

We are proud to announce the launch of MIDiA’s latest research practice: Paid Content. We’ve been working on this service for the past 9 months and it is headed up by our Paid Content analyst Zach Fuller.

We'vebeen fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager / Content Editor Account Executive Details of these tworoles are listed below.

We’re looking for a Paid Content Analyst to join our small but quickly growing team. The position will be based in our London Tileyard office. The analyst will provide analysis on digital content monetization strategies across all three of our research areas (Music, Online Video and Mobile Content).