Blog: in apps

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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin
Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, the company now added a new mobile search mode called In Apps to Android phones.
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