Will Content Fragmentation Drive a New Rise of Piracy?

Blog post by Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken...

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YouTube is Monetising Fandom Through Subscriptions

Blog post by Amanda Stears

31 Jul 2019

fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating...

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Blog post by Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Blog post by Alistair Taylor

11 Jul 2019

Games

Media

Mobile content

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable...

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New Ofcom Rule Could Revive VAS Services

Blog post by Amanda Stears

10 Jul 2019

Games

Media

Mobile content

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom,...

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Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

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Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st century fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity...

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Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s...

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

BT

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

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DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Blog post by Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically...

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Can Disney do a Hulu?

Blog post by Alistair Taylor

12 Apr 2019

21st century fox

brand equity

disney

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12 th 2019 launch . Disney+ will be an...

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Fox News to ‘New Fox’: What is Left After Disney Deal

Blog post by Alistair Taylor

1 Apr 2019

cbs

disney

Equity stake

On the 20th March 2019 , The Walt Disney Company’s acquisition of Rupert Murdoch’s 21 st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s...

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Mediapro Offers Eleven Sports a UK Lifeline!

Blog post by Alistair Taylor

21 Mar 2019

ad-supported model

BT Sport

carriage partnerships

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the...

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Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

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Can the NBA Capture the ‘Cord-Nevers’?

Blog post by Alistair Taylor

8 Mar 2019

audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Blog post by Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

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Will An EPL Streaming Service Devalue Domestic Rights?

Blog post by Alistair Taylor

15 Feb 2019

addressable audience

BT

BT Sport

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL is coming close...

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UFC’s Debut on ESPN+ Draws In Record Subs

Blog post by Alistair Taylor

24 Jan 2019

Bellator

BT

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

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Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Blog post by Tim Mulligan

21 Dec 2018

Mobile content

Online video

post-net neutrality

This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company had...

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