Blog: Mobile content - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Will Content Fragmentation Drive a New Rise of Piracy?

Hanna Kahlert
The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken by legitimate streaming services, which also challenged – and continue to challenge – long-held traditional methods approaching irrelevancy given new technological capabilities available on the market.
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YouTube is Monetising Fandom Through Subscriptions

Amanda Stears
YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating in its blog, “This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users”.
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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert
Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of consumers.
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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights
Alistair Taylor
Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.
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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor
Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .
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Why Did Facebook’s EPL Rights Deal Collapse?

Cover image for Why Did Facebook’s EPL Rights Deal Collapse?
Alistair Taylor
The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant acquired the exclusive rights to stream 380 EPL matches in the Asian territories for $265 million over three seasons, outbidding traditional networks BeIN Sports and Fox Sports Asia in the process.
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Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Tim Mulligan
This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company had gone to considerable lengths to communicate the imminent launch of a telco-centric video service billed as a truly“disruptive TV service” which was going to up-end the US Pay TV business, a sector that was worth $108.
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