google blog by MIDiA Research

Blog: google

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Blog post by Annie Langston

15 Feb 2023

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

The fall of Stadia

Blog post by Perry Gresham

7 Oct 2022

stadia

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations...

How podcast platforms are setting their sights on global expansion

Blog post by Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

Hi-Res audio: It’s all about a maturing market

Blog post by Mark Mulligan

21 May 2021

streaming

hi res audio

Dolby Atmos

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is –...

Developers versus distributors: The App and Play Stores see challenge on the horizon

Blog post by Hanna Kahlert

7 Oct 2020

Apple

google

app store

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well,...

Epic Games takes on the media giants in #freefortnite fiasco

Blog post by Karol Severin

21 Aug 2020

Fortnite

Epic Games

Apple

Conflict between the gaming world and the tech giants erupted last Thursday, with Fortnite being removed from the App Store and Play Store, two lawsuits being registered, and a (niche) viral outbreak of...

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Blog post by Alistair Taylor

23 Jul 2020

Video

Sports

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos...

Music Subscriber Market Shares Q1 2020

Blog post by Mark Mulligan

23 Jun 2020

streaming

music subscribers

music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part...

YouTube Ad Revenue Continues To Grow But For How Much Longer?

Blog post by Tim Mulligan

30 Apr 2020

Alphabet

digital ads

FAANG

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google...

The Digital Entertainment Boom Is Temporary; What Comes Next?

Blog post by Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

Music Subscriber Market Shares H1 2019

Blog post by Mark Mulligan

5 Dec 2019

amazon music

Deezer

google

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June...

Take Five (the big five stories and data you need to know) November 11th 2019

Blog post by Mark Mulligan

11 Nov 2019

airpods

apple tv

BTS

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans...

Songwriters Aren’t Getting Paid Enough and Here’s Why

Blog post by Mark Mulligan

10 Sep 2019

cmos

Drake

google

Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford...

Spotify and the Car: Old World, New Tech

Blog post by Zach Fuller

29 Aug 2019

google

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Spotify Takes Aim at Radio, Again

Blog post by Mark Mulligan

13 Jun 2019

ad revenue

ad supported streaming

ad supported streaming audio

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content...

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Blog post by Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

Google, Facebook, And The Coming Big Tech Disruption

Blog post by Tim Mulligan

12 Dec 2018

Alphabet

China

facebook

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public...

The Meta Trends that Will Shape 2019

Blog post by Mark Mulligan

16 Nov 2018

2019 forecast

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

Showing 1 to 20 of 76 results.