messaging platforms blog by MIDiA Research

Blog: messaging platforms

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Could Facebook Spell Trouble For Snapchat’s IPO?

Blog post by Karol Severin

2 Dec 2016

Facebook

Instagram

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new...

Why Disney Is Going Into Mobile Messaging

Blog post by Karol Severin

5 Aug 2016

Disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is...

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Blog post by Karol Severin

17 Jun 2016

App Drawer

Apple

iMessage

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage...