Mobile messaging blog by MIDiA Research

Blog: Mobile messaging

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Blog post by Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends....

Facebook Launches App For Under 13s

Blog post by Karol Severin

8 Dec 2017

facebook

Media

messenger

Facebook has launched Messenger Kids, a free video calling and messaging app designed for kids to connect with friends and family from their tablet or smartphone. Until now, all apps from the company had...

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

140 characters

280 characters

Media

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent....

Apple Just Put Another Nail In Snapchat’s Proverbial Coffin

Blog post by Karol Severin

22 Mar 2017

apple clips

clips

facebook

Yesterday Apple announced it will launch Clips in April, a video-making app that allows users to capture photos and videos, combine multiple videos and include a variety of features like Filters, Overlays,...

Quick Take: WeChat Introduces Paid Content For Public Accounts

Blog post by Karol Severin

20 Feb 2017

messaging apps

Mobile content

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid...

YouTube Rolls Out A Chat Feature

Blog post by Karol Severin

19 Jan 2017

Mobile content

Mobile messaging

Online video

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile...

Quick Take: Are Telcos Shooting Themselves In A Foot With Google’s RCS?

Blog post by Karol Severin

28 Nov 2016

google

Mobile content

Mobile messaging

Google has partnered up with 58 telcos via GSMA to deploy a standardized revamp to SMS in form of Rich Communication System (RCS). The upgraded system will give telcos a shot at competing with mobile messaging...

Why Integrating Siri Into iMessage Matters For Apple

Blog post by Karol Severin

18 Nov 2016

Apple

iMessage

ios

In June,I wrote about Apple finally making leaps towards revamping iMessage in a bid to turn it into a fully-fledged messaging platform able to compete with the leaders like Facebook Messenger and WhatsApp...

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Blog post by Karol Severin

19 Aug 2016

Mobile content

Mobile messaging

Mr Robot

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as...

Why Disney Is Going Into Mobile Messaging

Blog post by Karol Severin

5 Aug 2016

disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is...

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Blog post by Karol Severin

17 Jun 2016

App Drawer

Apple

iMessage

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage...

Why Twitter Really Made The Changes Around Its Character Limit

Blog post by Karol Severin

27 May 2016

140 characters limit

content distribution

Mobile content

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’...

YouTube’s New Instant Messaging Feature

Blog post by Karol Severin

16 May 2016

consumer behavior

facebook

google

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is...

Profiling The Mobile Messaging User Segment

Blog post by Karol Severin

6 May 2016

consumer segmentation

Mobile content

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Blog post by Karol Severin

13 Apr 2016

app economy

chat bots

F8 event

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Blog post by Karol Severin

31 Mar 2016

Chat 2.0

facebook

Mobile content

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Blog post by Karol Severin

18 Jan 2016

facebook

Jan Kaum

messenger

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base...

Kakao Corp Turns MelOn Into A Full Stack Music Company

Blog post by Mark Mulligan

12 Jan 2016

full stack

Full Stack Music Company

Kakao Corp

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile...

Facebook Doubles Down On Messaging With Messenger Bots

Blog post by Karol Severin

7 Jan 2016

chat bots

chat sdk

facebook

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further...

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