Blog: Mobile content - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Shine Pivots From Advertising’s ‘Nuclear Threat’ To Advertising’s Rainbow

Karol Severin

24 Feb 2017

ad verification

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to carriers.

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Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in Awesomeness TV for $159 million) decided to halt the development of their premium mobile content se...

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Quick Take: WeChat Introduces Paid Content For Public Accounts

Karol Severin

20 Feb 2017

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid Content for public accounts.

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The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering with BBC Worldwide, the international commercial arm of the BBC, to launch an exclusive series o...

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Why Snapchat’s IPO Invites Scepticism

Karol Severin

3 Feb 2017

Instagram stories

The IPO filing of Snapchat’s parent company, Snap, is one of the most anticipated moves of 2017. But as yesterday brought the opportunity for the public to review the prospectus, it reaffirmed existing reservations about what lies ahead for Snapchat.

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Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement to account for 32% of all short form video views.

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What Ad Tests On Messenger Tell Us About Facebook’s Plan To Monetize Messaging

Karol Severin

27 Jan 2017

ads on messenger

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long anticipated play, as Facebook announced the initiative last year in April.

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YouTube Rolls Out A Chat Feature

Karol Severin

19 Jan 2017

Mobile messaging

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile Life Ecosystems and serve as many needs of consumers’ digital lives as possible, messaging ...

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Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Karol Severin

12 Jan 2017

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram Stories is infamous for being heavily inspired by Snapchat’s features.

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Will Amazon Eat The Voice Command World?

Karol Severin

9 Jan 2017

Last year was undoubtedly the year of video. As CES kicked off to shine more light on where the efforts of the industry are headed this year, it is becoming increasingly clear just how much voice command is emphasised, particularly as the battle for connected homes and cars heats up.

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Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Karol Severin

23 Dec 2016

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove strong enough to actually affect the smartwatch market? A Match Made In Heaven The integration...

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Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry” raises fears that all is not well in the world of video advertising.

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Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Karol Severin

16 Dec 2016

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story of Pokemon Go makes both consumers and the press look for the next big thing.

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The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke, movies became audiovisual and Hollywood entered its golden age, which lasted right through to t...

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MIDiA Research Predictions 2017: The Year Of The Platform

Mark Mulligan

13 Dec 2016

Access Industries

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available to all MIDiA subscription clients and can also be purchased for individual download from o...

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Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Cover image for Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Karol Severin

9 Dec 2016

adblocker users

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending habits to create the definitive assessment of the adbl...

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Meitu Is Going Public, But Can It Monetize?

Karol Severin

7 Dec 2016

Meitu, the smartphone manufacturer, digital beauty, photo and video apps company, is undertaking initial public offering (IPO) on the 15th of December, looking to raise $750 million at a $5.2 billion valuation.

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Could Facebook Spell Trouble For Snapchat’s IPO?

Karol Severin

2 Dec 2016

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new capital Snapchat will be able to compete much more effectively with Facebook.

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Why CNN has Acquired A Video Start Up Founded By A YouTuber

Tim Mulligan

29 Nov 2016

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world and the new media world by two parties struggling to gain traction in a relentlessly competitiv...

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Quick Take: Are Telcos Shooting Themselves In A Foot With Google’s RCS?

Karol Severin

28 Nov 2016

Mobile messaging

Google has partnered up with 58 telcos via GSMA to deploy a standardized revamp to SMS in form of Rich Communication System (RCS). The upgraded system will give telcos a shot at competing with mobile messaging platforms on Android, which are miles ahead in terms of the features, which they offer.

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