Mobile content blog by MIDiA Research

Blog: Mobile content

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Twitch Will Start Selling Games And Offer A Cut To Streamers

Blog post by Karol Severin

1 Mar 2017

content monetisation

Twitch, the game video streaming platform owned by Amazon, announced yesterday that it will start selling games via streamers’ channels. This alone is news-worthy, but what makes the announcement a potential...

Shine Pivots From Advertising’s ‘Nuclear Threat’ To Advertising’s Rainbow

Blog post by Karol Severin

24 Feb 2017

ad verification

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to...

Awesomeness TV And The Premium Online Video Content Challenge

Blog post by Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in...

Quick Take: WeChat Introduces Paid Content For Public Accounts

Blog post by Karol Severin

20 Feb 2017

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid...

The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Blog post by Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering...

Why Snapchat’s IPO Invites Scepticism

Blog post by Karol Severin

3 Feb 2017

Instagram stories

The IPO filing of Snapchat’s parent company, Snap, is one of the most anticipated moves of 2017. But as yesterday brought the opportunity for the public to review the prospectus, it reaffirmed existing...

Why go90 Is Where It Is

Blog post by Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

What Ad Tests On Messenger Tell Us About Facebook’s Plan To Monetize Messaging

Blog post by Karol Severin

27 Jan 2017

ads on messenger

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long...

YouTube Rolls Out A Chat Feature

Blog post by Karol Severin

19 Jan 2017

Mobile messaging

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile...

Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Blog post by Karol Severin

12 Jan 2017

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram...

Will Amazon Eat The Voice Command World?

Blog post by Karol Severin

9 Jan 2017

Last year was undoubtedly the year of video. As CES kicked off to shine more light on where the efforts of the industry are headed this year, it is becoming increasingly clear just how much voice command...

Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Blog post by Karol Severin

23 Dec 2016

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove...

Mad Men, Video Advertising And Transparency

Blog post by Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”...

Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Blog post by Karol Severin

16 Dec 2016

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story...

The Second Coming Of Silent Cinema

Blog post by Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke,...

MIDiA Research Predictions 2017: The Year Of The Platform

Blog post by Mark Mulligan

13 Dec 2016

Access Industries

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available...

Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Cover image for Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Blog post by Karol Severin

9 Dec 2016

adblocker users

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour...

Meitu Is Going Public, But Can It Monetize?

Blog post by Karol Severin

7 Dec 2016

Meitu, the smartphone manufacturer, digital beauty, photo and video apps company, is undertaking initial public offering (IPO) on the 15th of December, looking to raise $750 million at a $5.2 billion valuation....

Could Facebook Spell Trouble For Snapchat’s IPO?

Blog post by Karol Severin

2 Dec 2016

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new...

Why CNN has Acquired A Video Start Up Founded By A YouTuber

Blog post by Tim Mulligan

29 Nov 2016

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world...

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