Blog: Mobile content - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Karol Severin

11 Mar 2016

mobile strategy

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians into an ‘alert room’, where they see your location and can chat with you to figure out how to best help you.

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How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber to supersede the reach of large traditional content creators and their programmes for a fraction of the budget.

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How Free Is Defining Digital Content Strategy

Cover image for How Free Is Defining Digital Content Strategy

Mark Mulligan

24 Feb 2016

The internet’s ‘gift’ to media companies was free. And it’s the gift that just keeps giving. Record labels, newspapers, online publishers, TV companies, games publishers continue to grapple with how to convince audiences to pay when their product or direct alternatives are ubiquitously available for an investment of nothing more than a swipe of a finger.

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Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the future of content discovery and consumption occurred.

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Quick Take: Instagram Removes Friction For Super-Users

Karol Severin

8 Feb 2016

audience metrics

engagement metrics

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetization strategy – the super creators, or those with multiple accounts.

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How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Karol Severin

4 Feb 2016

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s largest tech giants openly supported ad-blocking by implementing the functionality.

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Why Apple Will Win The Smartphone Market Maturation

Karol Severin

1 Feb 2016

Apple is expecting iPhone sales to drop in the next quarter, for the first time ever. Apple’s stock has plummeted more than 6% since the announcement. The iPhone represents the majority of Apple’s revenue and any slowdown in this stream naturally spooks investors.

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WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Karol Severin

18 Jan 2016

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base since the acquisition and played a significant role in helping Facebook dominate the mobile messaging space.

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Periscope’s About To Change Twitter Forever

Karol Severin

15 Jan 2016

mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though integrating the two was a long anticipated and easily predicted, its potential impact is huge.

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Kakao Corp Turns MelOn Into A Full Stack Music Company

Cover image for Kakao Corp Turns MelOn Into A Full Stack Music Company

Mark Mulligan

12 Jan 2016

Full Stack Music Company

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile messaging app Kakao Talk which has around 50 million users, 39 million of which are in South Korea.

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Chart Of The Week: Facebook The Full Stack Internet Company

Cover image for Chart Of The Week: Facebook The Full Stack Internet Company

Mark Mulligan

11 Jan 2016

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as a networking tool for college kids, Facebook has gone on to become one of the true internet giants.

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Facebook Doubles Down On Messaging With Messenger Bots

Karol Severin

7 Jan 2016

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further product information, pricing, location, buy buttons etc.

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Quick Take: New Facebook Events

Karol Severin

21 Dec 2015

facebook events

Facebook launched a new event browsing experience on iOS. It suggests and allows users to look for events on specific days as well as to adjust their location to see what events are going on anywhere in the world.

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MIDiA Predictions 2016: Video Eats The World

Cover image for MIDiA Predictions 2016: Video Eats The World

Mark Mulligan

18 Dec 2015

midia predictions 2016

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available exclusivelyto MIDiA subscribers in the report: “MIDiA Research Predictions, 2016: Video Eats The World” .

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Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile audience.

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MIDiA Chart Of The Week: The Mobile App Funnel

Cover image for MIDiA Chart Of The Week: The Mobile App Funnel

Mark Mulligan

14 Dec 2015

acquiring mobile users

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.

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Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal of these services isn’t only about streaming or broadcasting live from anywhere.

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MIDiA Datapoint Of The Day: Mobile Music Piracy

Cover image for MIDiA Datapoint Of The Day: Mobile Music Piracy

Mark Mulligan

4 Dec 2015

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it seems.

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The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Karol Severin

4 Dec 2015

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with a handful of services like Google Maps or TripAdvisor.

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Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan

3 Dec 2015

Believe Digital

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.

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