Mobile content blog by MIDiA Research

Blog: Mobile content

Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Blog post by Karol Severin

11 Mar 2016

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians...

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Blog post by Karol Severin

25 Feb 2016

content strategy

Marcus Butler

media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

How Free Is Defining Digital Content Strategy

Blog post by Mark Mulligan

24 Feb 2016

Add Revenue

buzzfeed

free

The internet’s ‘gift’ to media companies was free. And it’s the gift that just keeps giving. Record labels, newspapers, online publishers, TV companies, games publishers continue to grapple with...

Snapchat Video Comes Into Its Own

Blog post by Tim Mulligan

18 Feb 2016

Grammys

instagram

Mobile content

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the...

Quick Take: Instagram Removes Friction For Super-Users

Blog post by Karol Severin

8 Feb 2016

audience metrics

engagement metrics

instagram

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the...

How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Blog post by Karol Severin

4 Feb 2016

ad blockers

Ad Blocking

ad-blocker

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s...

Why Apple Will Win The Smartphone Market Maturation

Blog post by Karol Severin

1 Feb 2016

Apple

apple products

apple services

Apple is expecting iPhone sales to drop in the next quarter, for the first time ever. Apple’s stock has plummeted more than 6% since the announcement. The iPhone represents the majority of Apple’s...

WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Blog post by Karol Severin

18 Jan 2016

facebook

Jan Kaum

messenger

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base...

Periscope’s About To Change Twitter Forever

Blog post by Karol Severin

15 Jan 2016

live broadcast

Mobile content

mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though...

Kakao Corp Turns MelOn Into A Full Stack Music Company

Blog post by Mark Mulligan

12 Jan 2016

full stack

Full Stack Music Company

Kakao Corp

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile...

Chart Of The Week: Facebook The Full Stack Internet Company

Blog post by Mark Mulligan

11 Jan 2016

android

Apple

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as...

Facebook Doubles Down On Messaging With Messenger Bots

Blog post by Karol Severin

7 Jan 2016

chat bots

chat sdk

facebook

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further...

Quick Take: New Facebook Events

Blog post by Karol Severin

21 Dec 2015

facebook

facebook events

google

Facebook launched a new event browsing experience on iOS. It suggests and allows users to look for events on specific days as well as to adjust their location to see what events are going on anywhere in...

MIDiA Predictions 2016: Video Eats The World

Blog post by Mark Mulligan

18 Dec 2015

Innovation

midia predictions 2016

mobile apps

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available...

Why Reddit Has To Get Mobile Right

Blog post by Karol Severin

15 Dec 2015

app monetization

Freemium

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile...

MIDiA Chart Of The Week: The Mobile App Funnel

Blog post by Mark Mulligan

14 Dec 2015

acquiring mobile users

apps

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Blog post by Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal...

MIDiA Datapoint Of The Day: Mobile Music Piracy

Blog post by Mark Mulligan

4 Dec 2015

app stores

Apple

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it...

The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Blog post by Karol Severin

4 Dec 2015

app economy

app ecosystem

apps

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with...

Quick Take: Believe Digital Licenses QQ Music

Blog post by Mark Mulligan

3 Dec 2015

Believe Digital

celcom

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although...

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