Blog: Mobile content - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Instagram Removes Friction For Super-Users

Karol Severin
Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetization strategy – the super creators, or those with multiple accounts.
min read
Read more …

MIDiA Chart Of The Week: The Mobile App Funnel

Cover image for MIDiA Chart Of The Week: The Mobile App Funnel
Mark Mulligan
App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.
min read
Read more …

Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan
Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.
min read
Read more …