Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles, on the surface unrelated, when stitched together create the outline of a new streaming narrative that while firmly rooted in recent developments represents an entirely new chapter for the music industry: Ellie Goulding’s ‘River’ was the UK Christmas number one despite being an Amazon exclusive Jimmy Iovine claims Drake and Billie Eilish each have more streams than the entirety of the 1980s UK streaming revenue growth slowed, adding £191 million in 2019 compared to £210 million in 2019 Fusing consumption and retail Streaming’s impact is both commercial and cultural, in large part because it fuses what used to be retail and radio.
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