Blog: YouTube - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer trends are evolving quarter-upon-quarter.

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Thoughts On WMG's Acquisition of Spinnin Records

Zach Fuller

8 Sep 2017

Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto, much like the record Neymar transfer we discussed earlier this year , this is as much an investment in digital real-estate as it is for Spinnin’s copyright and management functions.

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Elvis Presley and the Two Recorded Music Industries

Zach Fuller

16 Aug 2017

music subscribers

Today marks 40 years since the passing of Elvis Presley. Whilst ‘The King’s’ emergence has come to represent a cultural year zero for the music industry, his icon status in recent years has taken a hit.

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The Relentless Rise of YouTube

Tim Mulligan

27 Jul 2017

emerging markets

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due to the increased performance of its YouTube division.

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YouTube And Latin America Are Taking Over The World

Cover image for YouTube And Latin America Are Taking Over The World

Mark Mulligan

20 Jul 2017

1 billion streams

2 billion streams

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure includes a couple of versions of the track (ie the one include a certain Justin Bieber) but is an impressive tally nonetheless.

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What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Tim Mulligan

20 Jul 2017

Game of Thrones

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind online video consumption for the last 12 years, YouTube has been both derided for the superficiality of its video content and for using its safe harbour privileges to undermine existing media models.

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How Soundcloud Could Transform Deezer’s Market Narrative

Cover image for How Soundcloud Could Transform Deezer’s Market Narrative

Mark Mulligan

4 Jul 2017

Access Industries

Artist discovery

News has emerged of Deezer being a potential buyer of troubled Soundcloud. This follows on from Spotify’s prolonged but ultimately abortive courting last year . Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014.

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Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

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Mark Mulligan

29 Jun 2017

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials we now have a new generation of younger consumers born on or around 2000.

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Is TPG’s Investment In Vice Overstating The Millennial Audience?

Zach Fuller

22 Jun 2017

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve the following: 'Build up the largest millennial video library around the world.

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Facebook Gatecrashes VidCon

Tim Mulligan

21 Jun 2017

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to the digital space YouTube’s video rival Facebook is now muscling in on proceedings.

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Announcing MIDiA’s State Of The Streaming Nation 2 Report

Cover image for Announcing MIDiA’s State Of The Streaming Nation 2 Report

Mark Mulligan

5 Jun 2017

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.

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Quick Take: Google Home Counters The Echo Threat By Introducing Payments

Zach Fuller

1 Jun 2017

google assistant

Google have released a new Google Payment API with specific emphasis on voice capabilities. The service will allow Google Home device users to pay in-app or online with any verified credit or debit card saved to their Google account via products such as Google Play, Chrome and YouTube.

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Who’s Leading The Streaming Music Pack?

Cover image for Who’s Leading The Streaming Music Pack?

Mark Mulligan

25 May 2017

Google Play Music All Access

At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point you could possibly need.

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The Internet’s Adolescence: The Real World Catches Up Eventually

Mark Mulligan

19 May 2017

I started my career as an internet analyst back in the period of the dot-com bubble. They were heady days in which anything seemed possible. The world was changing in unprecedented ways and the possibilities were endless.

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Vivendi-Havas: A Music Industry Perspective

Zach Fuller

18 May 2017

Access Industries

After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming and the allure of consistent income that comes with the transition to recurring subscription revenue seems to have provided new impetus to the investment landscape around music-focused media.

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YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it was getting into streaming pay-TV in a big way.

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Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in Awesomeness TV for $159 million) decided to halt the development of their premium mobile content service .

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Change Is Afoot In Music Video

Mark Mulligan

9 Feb 2017

facebook music strategy

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand Vevo has announced it is postponing the launch of its subscription service in favour of prioritising global expansion .

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YouTube Unleashes The Power Of Live Streaming

Tim Mulligan

8 Feb 2017

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows users of the service to “get a creator’s attention” by buying a variety of emoji and chat messages which are then pinned to the top of the chat window for up to five hours.

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Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically reached out to the native content creator community who traditionally rely upon YouTube for the majority of their earnings.

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