Blog: Sports

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Was 2024 the year of peak ad revenues for Paramount and the Super Bowl?

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Tim Mulligan
Sunday saw the Super Bowl LVIII broadcast on CBS, Paramount+, and Nickelodeon, providing a bumper advertising windfall estimated at between $650-$700 million for parent company Paramount. The media majors’ entire business model is under intense scrutiny from investors made nervous by its losses (-$855 million for 2023 as of Q3 2023), and the overall share price being down 40% year-to-date.
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Amazon touches down with a new streaming era for NFL and a boost to Prime membership

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Tim Mulligan
On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new$1 billion-per-yeardomestic broadcast rights deal . Amazon’s decision to become the exclusive broadcaster (via Prime Video and Twitch) has meant that all NFL fans outside of the local markets of the playing teams (which Amazon syndicates out to local broadcast-TV stations as part of the terms of the deal) must have a Prime subscription in order to watch the TNF games.
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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

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Srishti Das
The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Sony Picture Networks India (SPN).
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EA’s exclusive FIFA license is under threat as games go cross-entertainment

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Karol Severin
Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all the rights’’ This is less about who is right and who is wrong, and more about the synergy of this once symbiotic partnership having run its course.
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