Twitch blog by MIDiA Research

Blog: Twitch

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

creator economy

social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Twitch can fight the digital advertising downturn with Guest Star

Blog post by Ben Woods

20 Dec 2022

Twitch

live streaming

fandom

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Blog post by Ben Woods

15 Dec 2022

Twitch

amazon prime video

live streaming

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Will PlayStation Tournaments deliver on Sony’s hopes?

Blog post by Perry Gresham

9 Dec 2022

Playstation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Blog post by Ben Woods

15 Nov 2022

twitter

social media

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Twitch and YouTube are poised for disruption in the video game advertising explosion

Blog post by Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

Why interactive engagement must become a new frontline in video streaming

Blog post by Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

Time for a metaverse reality check

Blog post by Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

Major label revenue surged in 2021, but what does that mean?

Blog post by Mark Mulligan

7 Jan 2022

Major labels

streaming

music revenues

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

From creator tools to commercial tools

Blog post by Kriss Thakrar

1 Jul 2021

creator tools

live streaming

Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

Is gaming the solution to sports’ Gen Z problem?

Blog post by Alistair Taylor

8 Mar 2021

gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

Why the NFL is targeting ‘cord-nevers’

Blog post by Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

Ninja’s next move crucial, as Apple Rejects Facebook Gaming App

Blog post by Karol Severin

24 Jun 2020

Ninja

games streaming

Twitch

For the lack of better word, times are about get crazy for the mid-to-top tier end of games streamers and creators as the content wars heat up, so here are some observations and hopefully some useful pro...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Sports

live sport

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

Watch Out, Twitch, YouTube and Apple Arcade: Facebook Gaming Is Coming For Your Market Share

Blog post by Karol Severin

21 Apr 2020

Applee arcade

facebook

facebook games app

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

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