Blog: YouTube - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically...

min read

MIDiA Research Predictions 2017: The Year Of The Platform

Mark Mulligan

13 Dec 2016

Access Industries

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available...

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Why PewDiePie Contemplated Deleting His YouTube Channel

Tim Mulligan

9 Dec 2016

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish...

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YouTube Reaches $4bn In Music Industry Rights Payments

Cover image for YouTube Reaches $4bn In Music Industry Rights Payments

Mark Mulligan

6 Dec 2016

Music Royalties

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments...

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YouTube And The Power Of The Cultural Conversation

Tim Mulligan

18 Nov 2016

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation...

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Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

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The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

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The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

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Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Cover image for Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

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How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional...

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YouTube’s New Instant Messaging Feature

Karol Severin

16 May 2016

consumer behavior

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is...

min read

The YouTube Evolution

Cover image for The YouTube Evolution

Tim Mulligan

5 May 2016

Native Content Creators

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with...

min read

Chart Of The Week: Facebook Video

Cover image for Chart Of The Week: Facebook Video

Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent....

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Why YouTube Is Getting Into Live Streaming

Tim Mulligan

24 Mar 2016

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook...

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Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Cover image for Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Mark Mulligan

7 Mar 2016

Chart Of The Week

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

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Quick Take: BBC Music App

Mark Mulligan

1 Mar 2016

The BBC has launched a music app called, well, BBC Music . Available only in the UK, this native music app is one step on a well considered path for the BBC as it tries to carve out a role for itself in...

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How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

min read

Vevo Must Break The Mould When It Goes Premium

Mark Mulligan

18 Feb 2016

Vevo has long been in search of an identity. In fact you could make an argument that it has had an identity crisis since its inception as a music industry appendage/Trojan Horse superimposed on YouTube...

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Quick Take: YouTube Acquires BandPage

Mark Mulligan

12 Feb 2016

Direct to fan platform BandPage today announced that it is being acquired by YouTube. BandPage already integrates with a number of streaming services to sell merchandise, tickets and more for artists directly...

min read

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