Blog: YouTube - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How Netflix is Slowly Disrupting YouTube

Cover image for How Netflix is Slowly Disrupting YouTube

Tim Mulligan

14 Sep 2018

One of the foundational cornerstones of monetising the digital economy is that there are two ways of paying for digital content: either with your wallet or with your attention. In the digital video streaming...

min read

Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate...

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

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YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Tim Mulligan

24 Jul 2018

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these...

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Where Verizon went wrong with go90

Tim Mulligan

3 Jul 2018

Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90...

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Could Article 13 Kill Off Music on YouTube?

Cover image for Could Article 13 Kill Off Music on YouTube?

Mark Mulligan

21 Jun 2018

European parliament

It was a day of two halves for YouTube. On one side a big press release went out championing a host of impressive new stats – including hitting 1.9 billion logged in users, following an official launch...

min read

Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit....

min read

Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:...

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Is YouTube Serious About Music Subscriptions This Time Round?

Cover image for Is YouTube Serious About Music Subscriptions This Time Round?

Mark Mulligan

17 May 2018

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

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Spotify, Apple Music and Ad-Supported Streaming

Zach Fuller

11 May 2018

ad supported streaming

Cast your mind back to streaming yesteryear, back when the format was yet to establish itself as the industry’s dominant source of revenue. Spotify pushed heavily for a free tier, citing its impressive...

min read

Free Report: Digital Music Is Streaming Forward

Dara Jegede

16 Apr 2018

Amazon Prime Music

MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, andstreaming in particular, has been transforming music business in recent years. Although digital business...

min read

Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan

13 Apr 2018

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported...

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Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Zach Fuller

23 Mar 2018

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify...

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Why YouTube Is Going Big At Sundance

Tim Mulligan

19 Jan 2018

Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a subscription video-on-demand (SVOD) service with live video and catch up incorporated into its core functionality....

min read

Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded...

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Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Zach Fuller

15 Nov 2017

Amazon Prime Video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between...

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TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a...

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled...

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Despacito Is About To Hit 4 Billion YouTube Views

Cover image for Despacito Is About To Hit 4 Billion YouTube Views

Mark Mulligan

1 Oct 2017

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was...

min read

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Karol Severin

22 Sep 2017

games streaming

Live video streaming

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’...

min read

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