Blog: YouTube - Page 8

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How Netflix is Slowly Disrupting YouTube

Cover image for How Netflix is Slowly Disrupting YouTube
Tim Mulligan
AVOD
Netflix
Online video
One of the foundational cornerstones of monetising the digital economy is that there are two ways of paying for digital content: either with your wallet or with your attention. In the digital video streaming era, this has manifested itself in the division of business models into subscription video on demand (SVOD) streaming services, where content is accessed through a monthly paid subscription, and ad supported video on demand (AVOD), where streaming content is free to view and supported by in-video advertising.
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Where Verizon went wrong with go90

Tim Mulligan
Facebook
Go90
Netflix
Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90 was launched on the back of a $200 million purchase of Intel’s unreleased streaming service, OnCue, with a mission to create mobile-centric content for digital natives (or millennials as middle-aged C-suite executives still seem intent on labelling what are, in reality, disparate demographics who collectively all grew up in the digital era).
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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan
Ad Supported
dubsmash
Facebook
Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out is limited, which will give Facebook the opportunity to hone the service and learn from the behaviour of a relatively narrow user group.
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Free Report: Digital Music Is Streaming Forward

Dara Jegede
Amazon Prime Music
Apple Music
bodak yellow
MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, andstreaming in particular, has been transforming music business in recent years. Although digital business models had already transformed content marketplaces prior to the rise of streaming, it is the rise of streaming services that really flicked the switch on this radical transformation.
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Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan
content id
Facebook
fair use
The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported by Music Business Worldwide and has been confirmed to me by various well-placed third parties: “One controversial element of these agreements is, we hear, that these are ‘blind’ checks: effectively, advances that are not tied to any kind of usage reports from Facebook.
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Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Zach Fuller
Apple Music
deeper
lyor cohen
Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify and YouTube’s business models (that of all streams created equal vs share of ad revenue), but YouTube Head of Music Lyor Cohen is looking to change that.
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Quick Take: Universal’s Partnership with Facebook

Zach Fuller
content id
content monetisation
Digital Media
Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded music label as ‘unprecedented’, Facebook users,under the terms of the partnership, will now be able to upload videos that contain licensed music across Facebook’s assets.
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