Blog: Latin America

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Rutger Rosenborg

21 Aug 2024

Audio

Business Strategy

Spotify

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the continued growth of podcasts outside of the US and UK — especially in “emerging” markets like Latin America.

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HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Tatiana Cirisano

8 Aug 2024

Record labels

music industry

HYBE

HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason Jaesang Lee were refreshingly open about HYBE’s past weaknesses as they laid out a plan to prepare for market shifts and bring the “K-pop system” to new genres and regions.

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Audiobooks’ Latin explosion — a new front in the streaming wars?

Rutger Rosenborg

2 Feb 2024

Audiobooks

Audio

Spotify

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform Podimo announced a new strategic alliance with Mexico media hub Troop.

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10 Trends That Will Reshape the Music Industry

Mark Mulligan

3 Apr 2019

23 capital

albums

Amuse

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’sownestimatespublished in Marchwere within 1.6% of the actual results . This revenue growth story is strong and sustained but the market itself is undergoing dramatic change.

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How YouTube’s 1bn+ Club is Changing the Face of Global Music Culture

Mark Mulligan

26 Mar 2019

Latin America

latin music

latin music videos

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global superstars.

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Despacito Is About To Hit 4 Billion YouTube Views

Mark Mulligan

1 Oct 2017

despacito

Latin America

Luis Fonsi

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was part of a succession of new music video consumption records that YouTube and Vevo are setting.

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YouTube And Latin America Are Taking Over The World

Mark Mulligan

20 Jul 2017

1 billion streams

2 billion streams

adele

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure includes a couple of versions of the track (ie the one include a certain Justin Bieber) but is an impressive tally nonetheless.

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