Blog: social commerce

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Media Musings: Who Will Buy Snap Inc?

Zach Fuller

14 Dec 2018

Disney

Evan Spiegel

Media

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

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Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Zach Fuller

2 Oct 2018

digital advertising

Facebook

Online video

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled position as a how-to video domain, compared to Netflix and Amazon Prime Video’s more premium offerings.

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Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Zach Fuller

15 Nov 2017

Alphabet

Amazon

Amazon Prime Video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between Ticketmaster and Spotify.

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Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Zach Fuller

23 Feb 2017

airbnb

Facebook

Gaming

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young pretenders to the social throne such as Snapchat.

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Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

advertising

Amazon

banking

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing the company’s hardware products, (though a slowdown in iPhone sales could potentially alter this approach) Facebook’s next chapter should be seen through the lens of ‘diversify fast’.

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