Blog: YouTube - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which has become radio’s younger, cooler sibling.

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What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak.

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YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a wholly different business to the platform that posted its first user-generated video – Me at the zoo – In April 2005.

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Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have already seen notable cuts to programming, podcasts are exploring new ways to expand the format to new audiences.

min read

Is the net closing in on TikTok?

Cover image for Is the net closing in on TikTok?

Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new customers lose their lustre when there is a need to hold onto those already engaged with a service.

min read

YouTube’s one-stop shop offers a salvation to creator burn-out

Cover image for YouTube’s one-stop shop offers a salvation to creator burn-out

Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

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Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Cover image for Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting strategies.

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The YouTube advantage: How social video platforms could seize the podcast market

Cover image for The YouTube advantage: How social video platforms could seize the podcast market

Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time YouTuber with 16.

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What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Cover image for What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams featuring gaming and slapstick content, had flown to the UK to watch his favourite footballer, Cristiano Ronaldo.

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How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Cover image for How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Annie Langston

23 Nov 2022

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission on in-app purchases for apps listed in its App Store, users were directed to purchase audiobooks online, after which the audiobook would appear in the app.

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The record labels’ TikTok opportunity cost

Cover image for The record labels’ TikTok opportunity cost

Tatiana Cirisano

22 Nov 2022

Music streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising revenue to music rightsholders.

min read

Tumult at Twitter shines a light on a deflating tech bubble

Cover image for Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced by serious concerns over the platform’s long-term future direction.

min read

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Cover image for Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

Creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that he is preparing new financial incentives for creators to encourage the biggest influencers to take up residence on his newly acquired social media app.

min read

Patreon is making video a battleground for creator allegiance

Cover image for Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

min read

The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has quickly become a key source of revenue, but not without bringing its own set of challenges .

min read

YouTube's secret weapon for overtaking Spotify

Cover image for YouTube's secret weapon for overtaking Spotify

Tatiana Cirisano

22 Sep 2022

Creator economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music listening globally (55% of consumers watch music videos on YouTube, compared to 24% who listen to Spotify), it still has a significant way to go towards translating that dominance to revenue.

min read

Social media is the vessel to amplify the open podcasting ecosystem

Cover image for Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are now crowding the space.

min read

Andrew Tate, the manosphere and social media platform responsibility

Cover image for Andrew Tate, the manosphere and social media platform responsibility

Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the same title.

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Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Cover image for Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Annie Langston

21 Jun 2022

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing on creators will be a crucial step moving forward.

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