Blog: YouTube - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube could create a video and audio relationship to compete with music streaming platforms

Cover image for YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated ways of appealing to audio creators and enriching their content.

min read

Time for a metaverse reality check

Cover image for Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

min read

Not all short-form video is created equal

Cover image for Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music artists are starting their careers on the app, and Addison Rae is now starring in a Netflix remake of a classic 2000’s film, He’s All That .

min read

Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

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Can Spotify break out of its lane?

Cover image for Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021 while Spotify was up by just 23%.

min read

Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the industry essentially since TikTok started rocketing users to stardom overnight, as meanwhile young people – digital natives who tend to be hyper-social – started to pick up instruments at unprecedented rates .

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What is an artist in the age of creators?

Cover image for What is an artist in the age of creators?

Kriss Thakrar

26 Jul 2021

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first number 1 on the UK charts after releasing his new album, All Over the Place.

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Hi-Res audio: It’s all about a maturing market

Cover image for Hi-Res audio: It’s all about a maturing market

Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Cover image for WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Alistair Taylor

12 Nov 2020

World Wrestling Entertainment

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19% revenue increase year-on-year (YoY), with Q3 2020 revenue at $221.

min read

Why the sports broadcast model is now under threat

Cover image for Why the sports broadcast model is now under threat

Alistair Taylor

6 Nov 2020

Sinclair Broadcast Group

sports broadcast

The Sinclair Broadcast Group reported its Q3 2020 results earlier this week, which highlighted the detrimental impact sporting investments had on its balance sheet. A 37% year-on-year (YoY) increase in consolidated revenue (to $1.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Cover image for Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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MIDiA’s UK video consumer deep dive Q2 2020 report

Cover image for MIDiA’s UK video consumer deep dive Q2 2020 report

Tim Mulligan

20 Aug 2020

Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19.

min read

We are at a turning point for social music

Cover image for We are at a turning point for social music

Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Alistair Taylor

23 Jul 2020

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.

min read

FuboTV adds key sporting rights to portfolio following Disney deal

Cover image for FuboTV adds key sporting rights to portfolio following Disney deal

Alistair Taylor

2 Jul 2020

Sporting rights

FuboTV, the US over-the-top (OTT) internet-delivered TV service launched back in January 2015 as a soccer-centric proposition. In that time it has established itself as a niche distributor of live streams of MLS and LatAm soccer matches to US, Canadian and Spanish audiences.

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Ninja’s next move crucial, as Apple Rejects Facebook Gaming App

Cover image for Ninja’s next move crucial, as Apple Rejects Facebook Gaming App

Karol Severin

24 Jun 2020

games streaming

For the lack of better word, times are about get crazy for the mid-to-top tier end of games streamers and creators as the content wars heat up, so here are some observations and hopefully some useful pro bono guidance for creators and companies as they try to make sense of all that has been happening around Mixer, Ninja and Facebook (and in a way Apple, as you’ll see).

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The Future of Live

Cover image for The Future of Live

Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their other income sources, streaming especially – with both labels and DSPs in the sights.

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YouTube Ad Revenue Continues To Grow But For How Much Longer?

Cover image for YouTube Ad Revenue Continues To Grow But For How Much Longer?

Tim Mulligan

30 Apr 2020

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google and Facebook between them account for the overwhelming majority of digital advertising outside of China, and Google is the G in the FAANGs – the tech major stocks that largely drove the US bull market, which came to a brief yet shuddering halt last month as the magnitude of the COVID-19 pandemic revealed itself to Wall Street.

min read

Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

Cover image for Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

Karol Severin

21 Apr 2020

facebook gaming

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.

min read

YouTube and the Fan Monetisation Model

Cover image for YouTube and the Fan Monetisation Model

Hanna Kahlert

21 Jan 2020

Fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated in reach and capacity by no other platform.

min read

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