YouTube blog by MIDiA Research

Blog: YouTube

Is TPG’s Investment In Vice Overstating The Millennial Audience?

Blog post by Zach Fuller

22 Jun 2017

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve…

Facebook Gatecrashes VidCon

Blog post by Tim Mulligan

21 Jun 2017

facebook

Mobile content

Online video

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to…

Announcing MIDiA’s State Of The Streaming Nation 2 Report

Blog post by Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services…

Quick Take: Google Home Counters The Echo Threat By Introducing Payments

Blog post by Zach Fuller

1 Jun 2017

Alexa

Amazon Echo

google assistant

Google have released a new Google Payment API with specific emphasis on voice capabilities. The service will allow Google Home device users to pay in-app or online with any verified credit or debit card…

Who’s Leading The Streaming Music Pack?

Blog post by Mark Mulligan

25 May 2017

apple music

Deezer

Google Play Music All Access

At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point…

The Internet’s Adolescence: The Real World Catches Up Eventually

Blog post by Mark Mulligan

19 May 2017

AOL

Apple

facebook

I started my career as an internet analyst back in the period of the dot-com bubble. They were heady days in which anything seemed possible. The world was changing in unprecedented ways and the possibilities…

Vivendi-Havas: A Music Industry Perspective

Blog post by Zach Fuller

18 May 2017

Access Industries

acquisition

dailymotion

After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming and the allure of consistent…

YouTube Flicks The On Switch With YouTube TV

Blog post by Tim Mulligan

2 Mar 2017

ESPN+

Fox

Online video

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it…

Awesomeness TV And The Premium Online Video Content Challenge

Blog post by Tim Mulligan

21 Feb 2017

awesomeness tv

Mobile content

Online video

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in…

Change Is Afoot In Music Video

Blog post by Mark Mulligan

9 Feb 2017

facebook

facebook music strategy

google

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is merging its YouTube Music and Google Play Music team s while on the other…

YouTube Unleashes The Power Of Live Streaming

Blog post by Tim Mulligan

8 Feb 2017

facebook

live video

superchat

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows…

Why Facebook Is Getting Serious About Native Video Content Creators

Blog post by Tim Mulligan

3 Feb 2017

facebook

google

NFL

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically…

MIDiA Research Predictions 2017: The Year Of The Platform

Blog post by Mark Mulligan

13 Dec 2016

Access Industries

Alphabet

Amazon

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available…

Why PewDiePie Contemplated Deleting His YouTube Channel

Blog post by Tim Mulligan

9 Dec 2016

Online video

pewdiepie

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish…

YouTube Reaches $4bn In Music Industry Rights Payments

Blog post by Mark Mulligan

6 Dec 2016

music rights

Music Royalties

Online video

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments…

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends

Casey Neistat

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

Why is YouTube Red Struggling To Add Subscribers?

Blog post by Tim Mulligan

3 Nov 2016

Online video

pewdiepie

SVOD

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service…

The UGC Backlash: Contextualising #YouTubeIsOverParty

Blog post by Zach Fuller

2 Sep 2016

creators

google

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some…

The State Of The YouTube Music Economy

Blog post by Mark Mulligan

12 Jul 2016

Ad Supported

free Streaming

music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision…

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Blog post by Mark Mulligan

20 Jun 2016

David Touve

Freemium

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually…

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