Blog: YouTube - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Cover image for Is Spotify’s new monetisation model unlocking the power of video in podcasting?
Rutger Rosenborg
Podcasts
Video podcasts
Spotify
In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the company’s mission statement is “ to unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it ”.
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Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
Rutger Rosenborg
Podcasts
Video streaming
Video podcasts
As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “ What’s different in today’s news is Spotify seeking YouTube-oriented creators and specifically looking for them to simply put their show on the service ”.
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TikTok’s creator subscriptions point to the future of social platforms

Cover image for TikTok’s creator subscriptions point to the future of social platforms
Hanna Kahlert
TikTok
Subscriptions
Creators
It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE Subscriptions, the paid subscription offering for livestreams, TikTok has announced that creators can now develop paid subscriptions for their followers, allowing them to access exclusive content, perks, and communities where they can engage with each other.
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As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
Rutger Rosenborg
Audio
Business Strategy
Spotify
In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the continued growth of podcasts outside of the US and UK — especially in “emerging” markets like Latin America.
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Audio is not enough: Why audio platforms and creators are betting on video

Cover image for Audio is not enough: Why audio platforms and creators are betting on video
Rutger Rosenborg
Podcasts
Audiobooks
subscription video on demand
Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media advertising to podcasts following in the footsteps of TV and film and Amazon opening the IP tap for its Audible to Prime Video pipeline , video crossing over to audio — and vice versa — is a trend that will only continue.
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