video subscriptions blog by MIDiA Research

Blog: video subscriptions

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Blog post by Ben Woods

30 Mar 2023

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

YouTube Returns to Its Roots by Making Originals Free

Blog post by Amanda Stears

30 Aug 2019

ad supported strategy

AVOD

cord cutters

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

UK Baby Boomers Are Growing Binge Watchers

Blog post by Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

The Video Subscription Challenge In 2019

Blog post by Tim Mulligan

1 Feb 2019

Comcast

hulu

NBCU

Amid all the excitement in the media world around the 2019 launches of direct-to-consumer services from such illustrious content producers as Disney and Warner Media, one clear question remains unanswered...

Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as...

Chart Of The Week: Online Video Subscriber Penetration By Age

Blog post by Mark Mulligan

2 Jun 2016

Amazon

Amazon Prime

amazon video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Blog post by Mark Mulligan

7 Mar 2016

Chart Of The Week

cord cutting

cord nevers

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

MIDiA Data Point Of The Day: Video Subscribers

Blog post by Mark Mulligan

18 Nov 2015

Amazon Prime

Data Point Of The Day

netflix

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority...