Blog: Video subscriptions

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

Social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

min read

YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

AVOD

cord cutters

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

min read

UK Baby Boomers Are Growing Binge Watchers

Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

min read

The Video Subscription Challenge In 2019

Tim Mulligan

1 Feb 2019

Comcast

hulu

NBCU

Amid all the excitement in the media world around the 2019 launches of direct-to-consumer services from such illustrious content producers as Disney and Warner Media, one clear question remains unanswered...

min read

Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as...

min read

Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Amazon

Amazon Prime

Amazon Video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

min read

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Mark Mulligan

7 Mar 2016

Chart Of The Week

cord cutting

cord nevers

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

min read

MIDiA Data Point Of The Day: Video Subscribers

Mark Mulligan

18 Nov 2015

Amazon Prime

Data Point Of The Day

Netflix

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority...

min read