Blog: YouTube - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is embracing RSS a smart move for YouTube?

Cover image for Is embracing RSS a smart move for YouTube?

Rutger Rosenborg

15 Feb 2024

2023 saw YouTube bring podcasts to YouTube Music, but it did so without one of the podcast industry’s fundamental building blocks: RSS. However, just months later, YouTube has announced in a video posted to their Creator Insider channel that they are opening up RSS feed distribution.

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Why Disney’s Epic Games investment challenges YouTube

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Ben Woods

9 Feb 2024

YouTube’s chief executive, Neil Mohan's, latest open letter was full of confidence . A little over a week since YouTube recorded a 16% jump in advertising revenue to $9.2 billion for Q4 2023 , he outlined four big bets to advance the business this year.

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How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Cover image for How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Ben Woods

2 Feb 2024

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney to integrate an online shopping browser directly into their SVOD operating systems would be a misstep.

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Format versus context: Can a YouTuber make it on TV?

Cover image for Format versus context: Can a YouTuber make it on TV?

Hanna Kahlert

1 Feb 2024

Media and Marketing

Cultural trends

YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular YouTuber into an audience draw for other platforms is on –but can a star in one place, still be a star anywhere else? This would not be the first time an entertainment company has tried to convert a popular social media figure.

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How X can become a leading social video player by fuelling controversy over creativity

Cover image for How X can become a leading social video player by fuelling controversy over creativity

Ben Woods

17 Jan 2024

Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr Beast had spoken openly about how he would only make a small amount of money on X compared to video posts on YouTube.

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Ghost podcasts are haunting your social feed — what to know about the new ad format

Cover image for Ghost podcasts are haunting your social feed — what to know about the new ad format

Rutger Rosenborg

17 Jan 2024

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather than advertising on podcasts, brands are starting to advertise as podcasts.

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Here is how livestreaming can pay its way in 2024 – and creators will not like it

Cover image for Here is how livestreaming can pay its way in 2024 – and creators will not like it

Ben Woods

11 Jan 2024

Creator economy

Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting more than 500 staff from its workforce.

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Smart TV operators are gamifying engagement – here is how they can dial it up a notch

Cover image for Smart TV operators are gamifying engagement – here is how they can dial it up a notch

Ben Woods

4 Jan 2024

Tracking Father Christmas’ journey on a smartphone app is a festive tradition of the modern era. Much like leaving a carrot out for Rudolf, many families are now logging on come Christmas Eve to keep tabs on his progress via different tracking apps.

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Like Netflix, music needs a ‘second screen’ strategy

Cover image for Like Netflix, music needs a ‘second screen’ strategy

Tatiana Cirisano

4 Jan 2024

Music streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening to a podcast while doing the daily Wordle, or online shopping from your iPhone while catching up on The Crown .

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Will 2024 be the year of podcast unbundling?

Cover image for Will 2024 be the year of podcast unbundling?

Rutger Rosenborg

21 Dec 2023

spotify podcasts

Before Spotify, YouTube, and Netflix disrupted music and video, bundled consumption helped drive profitability. From albums to TV networks, consumer preferences were largely dictated by the bundle, allowing record labels and television providers to leverage the fact that consumers would pay a lot for access to a little.

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Who will be the winners in video as the walled gardens of entertainment recede?

Cover image for Who will be the winners in video as the walled gardens of entertainment recede?

Ben Woods

21 Dec 2023

Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling as entertainment looks to bundle services to combat the cost-of-living crisis, and super aggregators are making it easier for consumers to switch between streaming services like linear TV channels.

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Features versus fandom: Why TikTok is trying to become more like YouTube

Cover image for Features versus fandom: Why TikTok is trying to become more like YouTube

Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy to make, easy to share, and easy to consume in a hyper-tailored feed that knew what users wanted to see almost before they saw it.

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Can ReelShort succeed with short-form video entertainment where Quibi failed?

Cover image for Can ReelShort succeed with short-form video entertainment where Quibi failed?

Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt Disney chairman Jeffrey Katzenberg and backed with a $2 billion war chest, was Quibi.

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Cover image for Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s personalised algorithms are duking it out with streaming TV for the viewer’s full attention.

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Identity and culture have killed genre in a scenes-driven industry

Cover image for Identity and culture have killed genre in a scenes-driven industry

Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also demonstrate one of the key dynamics driving the modern music industry: identity and culture are more important than genre.

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Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Cover image for Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly cool competition with YouTube and other livestreaming platforms by giving his blessing to simulcasting .

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How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

Cover image for How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production values and reduce time spent creating.

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How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation

Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were AI-driven topic suggestions for videos; AI generated photo and video backgrounds for short-form content; AI support for selecting copyright-free music; simplified video editing and an AI-powered dubbing tool to help creators expand beyond their core markets.

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Goodbye Google Podcasts: What’s next for YouTube Music?

Cover image for Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy was expected , as Google Podcasts began rolling back some of its podcast features while YouTube Music started offering more.

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Cannibalisation is inevitable for YouTube as the attention economy bites

Cover image for Cannibalisation is inevitable for YouTube as the attention economy bites

Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not doing so could mean haemorrhaging thousands, if not millions, of viewers to TikTok.

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