Blog: audio strategy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Podcasting has finally become profitable, but question marks remain

Rutger Rosenborg

5 Mar 2025

Product Strategy

Spotify

YouTube

Throughout 2023 and into 2024, you might have thought the sky was falling for podcasting. Layoffs and show cancellations had many in the industry wondering if there would be any financial future for the...

min read

Just What Is a Podcast, Anyway?

Mark Mulligan

17 Jan 2020

Audio

audio strategy

Media

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think...

min read