Blog: games streaming

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio into its arsenal.

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into Samsung’s 2022 smart TVs.

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass subscription service.

For the lack of better word, times are about get crazy for the mid-to-top tier end of games streamers and creators as the content wars heat up, so here are some observations and hopefully some useful pro bono guidance for creators and companies as they try to make sense of all that has been happenin...

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service price point in half is a bold move which will attract a lot of media attention, the reality is ...

As we predicted in MIDiA’s 2019 Predictions Report published in November 2018, Amazon is now reportedly working on a games streaming service. With plans to launch in 2020, Amazon has commenced talks with publishers about distributing their titles through the service.

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’ channels and support them via recurring monthly payments of $4.