Blog: Online video

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The end of the debate: Why streaming TV and politics no longer mix

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Tim Mulligan

2 Jul 2024

Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters, both economically and environmentally.

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Why smart TVs are the new frontline in interactive ads

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Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional big screen of the TV is low hanging fruit for reaching mainstream consumers.

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It is time for video to seize the emerging monetisation opportunities of streaming TV

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Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

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Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HB...

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The 2023 cinema reboot

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Tim Mulligan

10 Jan 2023

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre to watch the right kind of film .

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Why retention is revolutionary

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Tim Mulligan

31 Aug 2022

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement.

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Roku and Walmart are bringing shoppable ads to TV

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Richard Broadhurst

27 Jun 2022

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart TV sold in the US).

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Burning out and fading away: the exhausting job of marketing new music

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Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing.

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Why increased competition and the cost-of-living crisis add up to a new Netflix

Cover image for Why increased competition and the cost-of-living crisis add up to a new Netflix

Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an SVOD service with an entry-level ad-supported subscription tier.

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Why 2022 will finally see the emergence of the streaming TV era

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Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air ...

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The Oscars in 2022 – Attempting to hold the line against digital disruption

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Tim Mulligan

1 Mar 2022

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie...

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ABC’s local news commitment adds to the building momentum of news streaming

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Tim Mulligan

1 Feb 2022

ABC, a US broadcast subsidiary of Disney, is launching new live local news streaming channels from its existing broadcast station in a number of major local markets within the US. The new channels range from ABC7 New York to ABC7 Los Angeles and will feature local news, as well as exclusive local AB...

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When will we reach peak subscription?

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Tatiana Cirisano

31 Jan 2022

Creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch, Patreon, Twitter and Facebook.

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Why it is becoming more difficult to acquire video subscribers for Netflix in 2022

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Tim Mulligan

25 Jan 2022

Netflix Q4 21 earnings

Last Thursday’s Q4 earnings result for Netflix was badly received. This was despite the strong financial results, which announced that the year-on-year revenues were up by 19.2%, reaching $29.5 billion (an 18.

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Is CNN+ an idea ahead or behind the video D2C times?

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Tim Mulligan

21 Dec 2021

Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at a price point of $5.

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The creator economy has a sustainability problem

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Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”.

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Why Netflix is making its play to become a (meta) entertainment service

Cover image for Why Netflix is making its play to become a (meta) entertainment service

Tim Mulligan

3 Nov 2021

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is poised to be as transformative as last week’s Facebook Inc’s Meta rebranding exercise.

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Is Wall Street starting to curb its D2C enthusiasm?

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Tim Mulligan

20 Oct 2021

Business Strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or visibility ” of the existing Disney IP (intellectual property) on the streaming service.

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Streaming censorship: The threat to India’s growing importance in the global marketplace

Cover image for Streaming censorship: The threat to India’s growing importance in the global marketplace

Srishti Das

12 Mar 2021

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However, this is all now changing.

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