Why retention is revolutionary

Blog post by Tim Mulligan

31 Aug 2022

Online video

retention

d2c strategy

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement....

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Roku and Walmart are bringing shoppable ads to TV

Blog post by Richard Broadhurst

27 Jun 2022

streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart...

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Burning out and fading away: the exhausting job of marketing new music

Blog post by Keith Jopling

31 May 2022

streaming

Marketing

Online video

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

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Why increased competition and the cost-of-living crisis add up to a new Netflix

Blog post by Tim Mulligan

17 May 2022

Online video

Video

audience insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

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Why 2022 will finally see the emergence of the streaming TV era

Blog post by Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

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The Oscars in 2022 – Attempting to hold the line against digital disruption

Blog post by Tim Mulligan

1 Mar 2022

Online video

Oscars

Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

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ABC’s local news commitment adds to the building momentum of news streaming

Blog post by Tim Mulligan

1 Feb 2022

Online video

news

ABC News

ABC, a US broadcast subsidiary of Disney, is launching new live local news streaming channels from its existing broadcast station in a number of major local markets within the US. The new channels range...

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When will we reach peak subscription?

Blog post by Tatiana Cirisano

31 Jan 2022

Online video

creator tools

creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

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Why it is becoming more difficult to acquire video subscribers for Netflix in 2022

Blog post by Tim Mulligan

25 Jan 2022

Online video

Netflix Q4 21 earnings

netflix

Last Thursday’s Q4 earnings result for Netflix was badly received. This was despite the strong financial results, which announced that the year-on-year revenues were up by 19.2%, reaching $29.5 billion...

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Is CNN+ an idea ahead or behind the video D2C times?

Blog post by Tim Mulligan

21 Dec 2021

Online video

Video

business strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at...

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The creator economy has a sustainability problem

Blog post by Tatiana Cirisano

10 Dec 2021

Online video

social media

creator tools

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

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Why Netflix is making its play to become a (meta) entertainment service

Blog post by Tim Mulligan

3 Nov 2021

Online video

Video

business strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is...

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Is Wall Street starting to curb its D2C enthusiasm?

Blog post by Tim Mulligan

20 Oct 2021

Online video

Video

business strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or...

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Streaming censorship: The threat to India’s growing importance in the global marketplace

Blog post by Srishti Das

12 Mar 2021

Online video

Censorship

india

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However,...

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TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

Blog post by Tim Mulligan

2 Feb 2021

Online video

Sports

advertising

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see...

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Why FuboTV is going big on Sports Betting

Blog post by Tim Mulligan

25 Jan 2021

Online video

SVOD

sports betting

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements...

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Why TikTok’s regulatory countdown has been extended yet again

Blog post by Tim Mulligan

20 Nov 2020

Online video

Media

Video

One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based...

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Oracle and Walmart re-emerge to take on the future of a US TikTok

Blog post by Hanna Kahlert

22 Sep 2020

Mobile content

Online video

TikTok

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart...

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Mulan – a tale of international compromise leaving no one satisfied

Blog post by Tim Mulligan

14 Sep 2020

Online video

Mulan

disney

A year unlike any other continues to throw curveballs at media companies with strong digital and international footprints. The live-action remake of the popular 90’s Disney animation Mulan has been 10...

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Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

Blog post by Tim Mulligan

3 Sep 2020

Video

Online video

streaming video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would...

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