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The Oscars in 2022 – Attempting to hold the line against digital disruption

Cover image for The Oscars in 2022 – Attempting to hold the line against digital disruption
Tim Mulligan
The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie industry will be hoping that the Oscars return to their traditional default position at the pinnacle of the entertainment ecosystem.
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