MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

T-Mobile Embraces The New Video Streaming Reality With "Binge On"

Tim Mulligan

13 Nov 2015

From November 15th onwards T-Mobile will stop charging for data usage of selected online video services with the launch of a new feature call “Binge On.” Following on from 'Music Freedom' (its zero...

3 min read

Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Karol Severin

13 Nov 2015

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content...

2 min read

App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Cover image for App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Karol Severin

12 Nov 2015

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...

5 min read

Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was...

3 min read

Snapchat Grabs a Chunk Of Online Video's 4.2 Trillion Views

Cover image for Snapchat Grabs a Chunk Of Online Video's 4.2 Trillion Views

Tim Mulligan

10 Nov 2015

[caption id="attachment_1093" align="aligncenter" width="584"] Online Video views by platform for H1 2015[/caption] Snapchat’s confirmation that it now gets 6 billion daily views on its messaging platform...

3 min read

MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week

Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating,...

2 min read

Quick Take: Facebook Music Stories

Karol Severin

6 Nov 2015

digital content

Facebook launched‘Music Stories’ for iPhone users who use Spotify or Apple Music with more hardware and listening options to follow. Music Stories let’s you share 30 second music snippets from Spotify...

2 min read

MIDiA Data Point Of The Day: Facebook Video

Cover image for MIDiA Data Point Of The Day: Facebook Video

Mark Mulligan

6 Nov 2015

Data Point Of The Day

31% of US adultswatch Facebook Video weekly. Facebook's decision to prioritize video in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling of...

1 min read

TV Content Owners Start To Rethink Their Netflix Relationship

Tim Mulligan

5 Nov 2015

Yesterday Time Warner CEO Jeff Bewkes in his company’s Q3 earnings call made a statement which the emerging SVOD (Subscription Video On Demand) industry and Netflix in particular didn’t want to hear....

3 min read

MIDiA Data Point Of The Day: Shazam

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Mark Mulligan

4 Nov 2015

Data Point Of The Day

Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that...

1 min read

Activision Acquires King For $5.9 Billion

Karol Severin

3 Nov 2015

One of the top publishers has been acquired by a gaming behemoth looking to mark their territory in the growing mobile gaming market. The time is just as good for Activision to buy as it is for King to...

4 min read

Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand...

3 min read

MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

Cover image for MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

Mark Mulligan

2 Nov 2015

Chart Of The Week

Although the relatively early stage of development of the streaming market means that most listening habits are not yet being changed, there are fundamental shifts emerging among streamers and subscribers...

1 min read

The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements...

2 min read

MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Cover image for MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience...

1 min read

SeeSo Continues The Trend Towards Video Fragmentation

Cover image for SeeSo Continues The Trend Towards Video Fragmentation

Tim Mulligan

28 Oct 2015

The beta launch of SeeSo by Comcast owned NBC Universal this December represents a further fragmentation of the Pay TV world as the big players look to diversify and survive the consumer tsunami wrought...

3 min read

MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Cover image for MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

1 min read

Disney Moves Into The Subscription Business

Tim Mulligan

23 Oct 2015

Media and Marketing

Disney’s announcement that it will launch a new subscription service for the UK market is a significant moment in the media industry. The new subscription service, which will be called Disney Life, will...

3 min read

Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio...

3 min read

MIDiA Data Point Of The Day: App Buyers

Cover image for MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

1 min read

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