MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is Apple Poised To Disrupt The Pay-TV Industry By Buying HBO?

Tim Mulligan

14 Jan 2016

As opportunities go, it doesn’t get much bigger than this: the opportunity to buy the most lucrative content creator in video. Rumours are running around that ( click here to see the Market Watch Article ) that Apple is running the rule over HBO in the event of a dispersal sale by its parent company Timer Warner Inc.

3 min read

Why Virtual Reality Will Not Break Through To The Mainstream in 2016

Tim Mulligan

13 Jan 2016

The premier of Fox Home Entertainment’s second VR (Virtual Reality) content offering was received with much excitement at CES last week. 21st Century Fox’s blockbuster science fiction smash hit The Martian is the subject of the new VR project which is a combination of video game functionality and story-telling narrative and allows the viewer to experience the film from the perspective of the beleaguered NASA astronaut.

4 min read

Kakao Corp Turns MelOn Into A Full Stack Music Company

Cover image for Kakao Corp Turns MelOn Into A Full Stack Music Company

Mark Mulligan

12 Jan 2016

Full Stack Music Company

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile messaging app Kakao Talk which has around 50 million users, 39 million of which are in South Korea.

3 min read

Chart Of The Week: Facebook The Full Stack Internet Company

Cover image for Chart Of The Week: Facebook The Full Stack Internet Company

Mark Mulligan

11 Jan 2016

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as a networking tool for college kids, Facebook has gone on to become one of the true internet giants.

2 min read

Netflix Has Now Achieved What Pay-TV Could Only Dream Of

Tim Mulligan

7 Jan 2016

international online video growth

When Netflix’s CEO Reed Hastings gave his keynote presentation yesterday at CES in Las Vegas what caught the media’s attention was the scale of the Video Subscription Service’s global ambitions. Hastings boldly announced that Netflix is now available in 130 countries, including such diverse markets as South Korea , Russia and Saudi Arabia.

3 min read

Facebook Doubles Down On Messaging With Messenger Bots

Karol Severin

7 Jan 2016

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further product information, pricing, location, buy buttons etc.

5 min read

Why P2P Is Still The Big Deal For TV That It Used To Be For Music

Cover image for Why P2P Is Still The Big Deal For TV That It Used To Be For Music

Mark Mulligan

6 Jan 2016

Piracy tracking website Torrent Freak released the chart of the 10 most downloaded TV shows on BitTorrent in 2015 . There are few surprises. The most successful TVs shows are also the most pirated TV shows.

4 min read

The Birth of The ESPN For Video Games?

Tim Mulligan

5 Jan 2016

Activision Blizzard

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming publisher behind the hugely successful Call Of Duty video game is now looking to get into Pay-TV.

3 min read

Disney At The End of 2015: A Tale Of Two Brands

Tim Mulligan

23 Dec 2015

Friday’s downgrade of Disney stock by BTIG analyst Richard Greenfield to a sell rating was based upon the current travails of its Sports broadcasting flagship ESPN. This resulted in a 4% decline in Disney’s share price.

4 min read

MIDiA Chart Of The Week: Netflix Leads Format Innovation

Cover image for MIDiA Chart Of The Week: Netflix Leads Format Innovation

Mark Mulligan

22 Dec 2015

Chart Of The Week

Chart Of The Week

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

2 min read

Quick Take: New Facebook Events

Karol Severin

21 Dec 2015

facebook events

Facebook launched a new event browsing experience on iOS. It suggests and allows users to look for events on specific days as well as to adjust their location to see what events are going on anywhere in the world.

3 min read

MIDiA Predictions 2016: Video Eats The World

Cover image for MIDiA Predictions 2016: Video Eats The World

Mark Mulligan

18 Dec 2015

midia predictions 2016

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available exclusivelyto MIDiA subscribers in the report: “MIDiA Research Predictions, 2016: Video Eats The World” .

3 min read

Netflix Originals In Top Ten Google Search Rankings

Tim Mulligan

17 Dec 2015

Netflix originals

Amidst all the publicity around the most searched for terms on Google in 2015 was the revelation that not one, but three Netflix shows feature in the top ten trending TV Show searches globally. And these three shows are Netflix Originals and so commissioned exclusively for viewing on the world’s largest SVOD (Subscription Video On Demand) service.

3 min read

MIDiA Data Point Of The Day: Download Buyers

Cover image for MIDiA Data Point Of The Day: Download Buyers

Mark Mulligan

16 Dec 2015

Data Point Of The Day

The standout sales success of Adele over recent week has many permutations, not least of which is the keen reminder that many millions of people still buy downloads and CDs. The streaming transition continues to gather pace yet it has many years yet to run.

2 min read

Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile audience.

4 min read

Quick Take: Taylor Swift, Apple Music And The Search For Exclusives

Mark Mulligan

14 Dec 2015

Taylor Swift just announced that Apple Music will be the exclusive streaming partner of her latest live film ‘The 1989 World Tour Live’ which includes alongside footage of the performances, back stage and behind the scenes footage.

2 min read

MIDiA Chart Of The Week: The Mobile App Funnel

Cover image for MIDiA Chart Of The Week: The Mobile App Funnel

Mark Mulligan

14 Dec 2015

acquiring mobile users

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.

2 min read

Netflix Gets Ready To Disrupt TV Commissioning In 2016

Tim Mulligan

10 Dec 2015

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will also build up the critical success of this year’s “Beasts Of No Nation” by releasing 10 feature films, as well as documentaries, stand – up specials and 30 children’s programmes.

3 min read

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal of these services isn’t only about streaming or broadcasting live from anywhere.

3 min read

Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Mark Mulligan

8 Dec 2015

Music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality back in October 2014, and that’s probably right but there’s not too much about the company that makes it look like a big catch for Vevo.

3 min read

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