Music subscriber market shares 2024: Slowdown? What slowdown?

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, resulting in 818 million subscribers and growth of 12% i.
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