Blog: Amazon Music

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Spotify

YouTube

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, resulting in 818 million subscribers and growth of 12% i.

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Will audio have a seat at the creator economy table?

Rutger Rosenborg

18 Dec 2024

Amazon Music

Spotify

Podcasts

As 2024 comes to a close, it is worth reflecting on this year’s audio trends and where we expect things to head in 2025. Per our recent report, ‘ MIDiA’s 2025 predictions: It’s social’s stage now ’, social platforms will continue to take centre stage on the heels of the creator economy reshaping entertainment in the first half of the 2020s.

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Bundle up: Audible audiobooks join the Amazon Music catalogue

Rutger Rosenborg

4 Dec 2024

Spotify

Amazon

Amazon Music

As audio platforms continue to expand into industries beyond audio, new fronts in the platform wars are emerging. With Spotify now competing with YouTube for video, podcast, and music supremacy, the company’s foray into audiobooks has placed it in direct competition with Audible and, by extension, Amazon.

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Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Rutger Rosenborg

14 Aug 2024

Amazon Music

Podcasts

unbundling

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related to the word “conspiracy” that fail to surface.

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Music subscriber market shares 2023: New momentum

Mark Mulligan

8 Feb 2024

music subscriber market shares

Streaming market share

Market share

With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models will take time to deliver benefits.

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Why Amazon’s podcast move is even bigger than it looks

Tatiana Cirisano

10 Nov 2022

Audio

Podcasts

Amazon Music

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for podcast listeners: Prime members can now listen to a large selection of podcasts advertisement-free.

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Why Amazon Music is primed for success

Mark Mulligan

1 Nov 2022

Amazon Music

Streaming Music

DSPs

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when you consider the actual value of these additional 98 million tracks.

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Music Subscriber Market Shares Q1 2020

Mark Mulligan

23 Jun 2020

Streaming

music subscribers

music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part of our latest music subscriber market shares.

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The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

Amazon Music

Amazon Prime

Apple TV

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same is true, ranging from a temporary collapse of the live business through to a surge in gaming activity.

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Amazon Music: From Dark Horse to Thoroughbred

Mark Mulligan

22 Jan 2020

Amazon Music

amazon music unlimited

Amazon Prime Music

Neatly ahead of Spotify’s Q4 earnings, Amazon has taken the rare step of announcing subscriber metrics for Amazon Music (inclusive of Prime Music and Music Unlimited). Amazon Music closed 2019 with 55 million ‘customers’ across free and paid.

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Music Subscriber Market Shares H1 2019

Mark Mulligan

5 Dec 2019

Amazon Music

Deezer

Google

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June 2019 growth was 69 million – exactly the same rate of additions as one year earlier.

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Spotify, Apple Music and Ad-Supported Streaming

Zach Fuller

11 May 2018

ad supported streaming

Alexa

Amazon Music

Cast your mind back to streaming yesteryear, back when the format was yet to establish itself as the industry’s dominant source of revenue. Spotify pushed heavily for a free tier, citing its impressive conversion rates to paid subscriptions.

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Streaming Music Health Check Deep Dive: Trial Hopping

Mark Mulligan

16 Nov 2016

Amazon Music

Apple Music

exclusives

At MIDiA we have just published our latest streaming report: ‘Streaming Music Health Check: Streaming’s Watershed Moment’. In it we combine the latest streaming revenue data, subscriber numbers and consumer data to create the definitive assessment of where the streaming music market is now at.

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Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Mark Mulligan

29 Jul 2015

Amazon

Amazon Music

Music streaming

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant seller of tech savvy music fans around the globe.

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