The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats…

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights…

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to…

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video.   Firstly most…

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday,…