Content Creators blog by MIDiA Research

Blog: Content Creators

Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

With its Australia experiment, TikTok gives the music industry the ultimate test

Blog post by Tatiana Cirisano

9 Feb 2023

TikTok

social media

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Blog post by Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Blog post by Ben Woods

15 Nov 2022

twitter

social media

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Twitch and YouTube are poised for disruption in the video game advertising explosion

Blog post by Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

With Meta’s revenue share program, can rights holders and platforms finally agree?

Blog post by Tatiana Cirisano

28 Jul 2022

streaming music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

The record label addiction to virality is about the attention recession, too

Blog post by Tatiana Cirisano

26 May 2022

social media

Content Creators

creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Music artists are startups, and Silicon Valley is knocking

Blog post by Tatiana Cirisano

15 Feb 2022

music industry

music investment

music rights

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Blog post by Keith Jopling

8 Feb 2022

music streaming

Content Creators

creator tools

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

The next evolution of direct-to-fan will be fan-to-fan

Blog post by Tatiana Cirisano

10 Jan 2022

d2c

Fandom

creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

The creator economy has a sustainability problem

Blog post by Tatiana Cirisano

10 Dec 2021

Online video

social media

creator tools

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

Quick take: Overwolf hints that UGC is the future of entertainment

Blog post by Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

What is an artist in the age of creators?

Blog post by Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first...

BE THE CHANGE: WOMEN MAKING MUSIC 2021

Blog post by Dara Jegede

25 Mar 2021

Content Creators

music industry

independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe...

Why Roblox is well set to withstand the COVID bounce effect

Blog post by Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This...

Could gaming kill the video star?

Blog post by Karol Severin

12 Aug 2020

Games

venn

games video

The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats...

Apple TV+ Bets on Fandom

Blog post by Hanna Kahlert

24 Feb 2020

age of the creators

apple tv

applt TV+

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights...

The Age of the Creators

Blog post by Hanna Kahlert

17 Feb 2020

artist streaming income

artists direct

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to...

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