Content Creators blog by MIDiA Research

Blog: Content Creators

What is an artist in the age of creators?

Blog post by Kriss Thakrar

26 Jul 2021

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first…

BE THE CHANGE: WOMEN MAKING MUSIC 2021

Blog post by Dara Jegede

25 Mar 2021

Content Creators

music industry

independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe…

Why Roblox is well set to withstand the COVID bounce effect

Blog post by Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This…

Could gaming kill the video star?

Blog post by Karol Severin

12 Aug 2020

Games

venn

games video

The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats…

Apple TV+ Bets on Fandom

Blog post by Hanna Kahlert

24 Feb 2020

age of the creators

apple tv

applt TV+

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights…

The Age of the Creators

Blog post by Hanna Kahlert

17 Feb 2020

artist streaming income

artists direct

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to…

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends

Casey Neistat

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

Vine Gets Creative For Non Creatives

Blog post by Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most…

How Game Apps Will Benefit From Amazon's Entry Into The Merch Market

Blog post by Karol Severin

2 Oct 2015

Amazon

app publishers

Content Creators

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday,…