Blog: Media and Marketing - Page 24

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Rapidly Growing Niche Online Video Market Opportunity

Tim Mulligan

28 Mar 2017

Falcon Media House

Yesterday Falcon Media House , the international media group focused on the streaming video market, relisted on the London Stock Exchange’s Main Market under the ticker FAL . Overseen by a management team from the overlapping worlds of pay-TV, media streaming and telco, Falcon is a full stack media company, looking to capitalize on the huge global growth in demand for streaming video.

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Why Apple Dedicated A Feature Page To Indie Games

Karol Severin

17 Mar 2017

Apple’s App Store introduced a permanent feature page for indie games yesterday. The move is another step in Apple’s ongoing effort to provide more effective discovery tools and thus, drive more value from the long-tail of the app economy.

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Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay-TV channel Viceland entitled “Hungry Hearts With Action Bronson”.

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Quick Take: Google AMP And The Ongoing Issue Of Inflated Metrics

Zach Fuller

10 Mar 2017

Media and Marketing

Google’s Accelerated Mobile Pages has allegedly been inflating the traffic metrics of its publishing clients. The service was launched last year in a bid to compete with Facebook’s Instant Articles, with both being sold to publishers as a method of increasing content traffic.

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Facebook’s ‘Disputed News’ Shows Intent But Does Not Solve The Fake News Problem

Karol Severin

7 Mar 2017

Last week Facebook started to roll out a feature which allows users to flag content as ‘disputed’, in a bid to mitigate the circulation of fake news on the site. Stories flagged by users will then be passed onto Facebook’s partner fact-checking organizations, which are signatories to the Poynter’s international fact-checking code of principles.

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Snapchat Imitations Are a Red Herring - Tencent Is Who Facebook Truly Want to Emulate

Zach Fuller

2 Mar 2017

Snapchat has gone public, yet investors are still cagey on the company's IPO in response to Facebook’s regular copying of the ephemeral image-based app. Such is the extent of this that in response to the S1 filing, there was a popular meme on LinkedIn suggesting Snapchat going public was even more impressive when ‘CEO Evan Spiegel has simultaneously now been the Chief Product Officer at Facebook for over a year’.

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YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it was getting into streaming pay-TV in a big way.

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Global Recorded Music Revenues Grew By $1.1 Billion In 2016

Mark Mulligan

1 Mar 2017

Media and Marketing

Following on from the global market share numbers we released on Sunday , here are our findings regarding the growth of the overall market. Throughout 2016 as the major label earnings were coming in there was a growing awareness that 2016 was going to be a landmark year for the recorded music business.

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Global Recorded Market Music Market Shares 2016

Mark Mulligan

26 Feb 2017

MIDiA and Music Business Worldwide have been tracking record label and publisher financial releases throughout 2016. In addition MIDIA has conducted market sizing work on the publishing sector and research for the Worldwide Independent Network’s (WIN) indie label market share project.

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Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Zach Fuller

23 Feb 2017

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young pretenders to the social throne such as Snapchat.

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Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in Awesomeness TV for $159 million) decided to halt the development of their premium mobile content service .

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Quick Take: WeChat Introduces Paid Content For Public Accounts

Karol Severin

20 Feb 2017

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid Content for public accounts.

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The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering with BBC Worldwide, the international commercial arm of the BBC, to launch an exclusive series of Planet Earth II shows on Snapchat’s Discover platform in the US and Canada.

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Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically reached out to the native content creator community who traditionally rely upon YouTube for the majority of their earnings.

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Why Snapchat’s IPO Invites Scepticism

Karol Severin

3 Feb 2017

Instagram stories

The IPO filing of Snapchat’s parent company, Snap, is one of the most anticipated moves of 2017. But as yesterday brought the opportunity for the public to review the prospectus, it reaffirmed existing reservations about what lies ahead for Snapchat.

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Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement to account for 32% of all short form video views.

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What Ad Tests On Messenger Tell Us About Facebook’s Plan To Monetize Messaging

Karol Severin

27 Jan 2017

ads on messenger

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long anticipated play, as Facebook announced the initiative last year in April.

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Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Tim Mulligan

27 Jan 2017

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory.

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Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing the company’s hardware products, (though a slowdown in iPhone sales could potentially alter this approach) Facebook’s next chapter should be seen through the lens of ‘diversify fast’.

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Amazon’s Latest VR Play: Commerce Over Content?

Zach Fuller

19 Jan 2017

Google Daydream

As the world’s largest e-commerce retailer increasingly flexing its content muscle, following a notable presence at the Golden Globes, Amazon has announced it is hiring a ‘Creative Director of Virtual Reality’.

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