messaging apps blog by MIDiA Research

Blog: messaging apps

The COVID Bounce: Part II

Blog post by Mark Mulligan

2 Apr 2020

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for...

WhatsApp Is Open for Business (Finally)

Blog post by Georgia Meyer

8 Aug 2018

facebook

instagram

messaging apps

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising...

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Blog post by Georgia Meyer

25 Jul 2018

facebook

messaging apps

Mobile content

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends....

Facebook Aims to Bring The Fun Back Into Music

Blog post by Mark Mulligan

5 Jun 2018

Ad Supported

dubsmash

facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:...

Does Tencent Hold The Key To The Future Of Media Distribution?

Blog post by Tim Mulligan

3 May 2018

China

LINE

messaging apps

The digital foundations of premium video are undergoing profound transformation. Firstly, traditional TV programming and feature films are becoming decoupled from their original distribution technologies...

Twitter Lite is now available on Google Play In 24 more countries

Blog post by Karol Severin

1 Dec 2017

messaging apps

mobile

Mobile content

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable...

Spotify, Netflix And Instagram Make Gains In Q2 2017

Blog post by Mark Mulligan

19 Sep 2017

Amazon

apple music

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

Quick Take: Snapchat Opens Up To Brands

Blog post by Zach Fuller

5 May 2017

advertising

brands

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its...

Snapchat Hooks Up With Vice To Produce An Original Dating Series

Blog post by Tim Mulligan

15 Mar 2017

distribution

land

messaging apps

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson...

Quick Take: WeChat Introduces Paid Content For Public Accounts

Blog post by Karol Severin

20 Feb 2017

messaging apps

Mobile content

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid...

The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Blog post by Tim Mulligan

6 Feb 2017

BBC

BBC Worldwide

IPO

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering...

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

esports

facebook

Innovation

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour....

Video Metrics In The Landscape Of The Walled Ecosystems

Blog post by Tim Mulligan

27 Sep 2016

facebook

messaging apps

Online video

The recent reve lation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting...

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

Why Disney Is Going Into Mobile Messaging

Blog post by Karol Severin

5 Aug 2016

disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is...