Blog: Media and Marketing - Page 26

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Facebook Is Finally Ready To Become A Media Company

Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.

min read

Why Facebook’s Outlook Remains Strong Despite A Worried Wall Street

Karol Severin

4 Nov 2016

Media and Marketing

Facebook released its Q3 2016 results. Though the company beat analysts’ revenue estimates, it suggested a coming slowdown in ad revenues as it is nearing maximum ad load in its current shape. For a growth story obsessed Wall Street, this meant wiping 7% off the company’s value overnight.

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Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service in context.

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Why Amazon Prime, China And Video Are All Interlinked

Tim Mulligan

2 Nov 2016

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without the additional Prime video streaming functionality.

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What The Death Of Vine Means For Super Short Form Video

Tim Mulligan

28 Oct 2016

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies.

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Are You Acquiring App Users At A Loss?

Karol Severin

24 Oct 2016

Media and Marketing

It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is hard to keep up with which metrics you should be using.

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Why Scheduling Has Come To Facebook Live

Tim Mulligan

19 Oct 2016

Live video streaming

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators on the social media site will be able to schedule a live video broadcast up-to one week in advance and provide an embeddable link and a virtual waiting room for interested Facebook users to utilize in advance of the live stream.

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Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber acquisitions (which arguably reached saturation at beginning of the year with close to 50% US household penetration via multiple device usage of the same account- six devices can be registered per account and two devices can simultaneously stream on one account.

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Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Karol Severin

17 Oct 2016

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have.

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Has Snapchat Learned From Twitter’s IPO?

Zach Fuller

14 Oct 2016

augmented reality

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside Spotify and Uber) to go public, the company is doing so at a time when fellow social media giant Twitter is in the process of selling itself, having seemingly been stalled by acquisition discussions with Disney, Google and Salesforce.

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Disney and Netflix: A Full-Stack Media Dream

Zach Fuller

7 Oct 2016

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company had ‘cracked the code for keeping moviemaking profitable’, but through this triumphalist narrative, these are uncertain times for content monetisation, especially as ad-dollars both migrate from television or in some cases are blocked completely.

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What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative to Netflix.

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Video Metrics In The Landscape Of The Walled Ecosystems

Tim Mulligan

27 Sep 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting of video consumption reveals the glaring problem of relying upon unaudited platforms for user data.

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From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Karol Severin

21 Sep 2016

adblock plus ad exchange

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus announced that it is launching an ad exchange.

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The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “Watching television shows on the Internet is no longer a novelty.

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Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically emphasised on Japan, where Apple Pay will be launching for the first time in October.

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Why Snapchat Is Getting Into Augmented Reality

Tim Mulligan

7 Sep 2016

Media and Marketing

The news that messaging app of the moment Snapchat is investing in building out an augmented reality device similar to the Google Glass product marks a pivotal moment in the five year old company’s history.

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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin

1 Sep 2016

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, the company now added a new mobile search mode called In Apps to Android phones.

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running a company as much as the company itself) the Beam team will be absorbed into Microsoft’s Team Xbox while striving to maintain their original platform agnostic ethos.

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How Facebook Is Trying To Defend Against Adblocking

Karol Severin

10 Aug 2016

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting revenue leakage.

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