Blog: Microsoft

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham
Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.
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Microsoft’s interest in Discord confirms MIDiA’s prediction

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Karol Severin
In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies will look to upgrade their ecosystems to cater beyond consumers’ gaming needs and instead focus across their entire digital entertainment and social lives.
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Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

Cover image for Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales
Karol Severin
With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too happy as it is about to launch PS5, the key benefits of this acquisition are tied to the future of Xbox Game Pass, rather than to who will sell more consoles this holiday season.
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