Blog: Media and Marketing - Page 19

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music Catalogue and Streaming

Zach Fuller
When it comes to the music industry’s transition towards streaming, how the model has worked in the past requires a reconsideration of perspective. This is because throughout the business’s entire history, catalogue and copyright accounted for the majority of revenue, as breaking new artists was, and remains, an expensive endeavour very much in the VC model of investment, with a few large payoffs accounting for the overall cost.
min read
Read more …

New Media's YouTube Strategy

Zach Fuller
New media’s video strategy came to the fore in the last year. With instant articles on Facebook and Google meaning Vice, BuzzFeed and Vox’s core platforms lost significant amounts of traffic, video became the key source of revenue, while native advertising and branded content articles lost their cachet with advertisers.
min read
Read more …

Free Report: Digital Music Is Streaming Forward

Dara Jegede
MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, andstreaming in particular, has been transforming music business in recent years. Although digital business models had already transformed content marketplaces prior to the rise of streaming, it is the rise of streaming services that really flicked the switch on this radical transformation.
min read
Read more …

Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan
The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported by Music Business Worldwide and has been confirmed to me by various well-placed third parties: “One controversial element of these agreements is, we hear, that these are ‘blind’ checks: effectively, advances that are not tied to any kind of usage reports from Facebook.
min read
Read more …

Spotify D(PO)-Day

Mark Mulligan
Arguably the most anticipated day in the history of digital music is upon us. By the end of it we will have the first hint at whether Spotify is going to fall at the Snap Inc. or Facebook end of the spectrum of promising tech IPO, or DPO in the case of Spotify.
min read
Read more …

Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Zach Fuller
Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify and YouTube’s business models (that of all streams created equal vs share of ad revenue), but YouTube Head of Music Lyor Cohen is looking to change that.
min read
Read more …

Why Exclusive Live Sports Coverage Matters To Facebook

Tim Mulligan
Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement which was publicised on March 9th, allows Facebook to stream 25 live games in 2018 through the MLB Live show Page , making Facebook the MLB’s exclusive digital distribution partner outside of the MLB Network , which is the MLB’s authenticated channel app service (an app which can also be viewed on desktops where you have to provide pay-TV partner login details in order to access the service).
min read
Read more …

The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller
Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course hold significant implications for content monetisation, as whilst subscriptions remain the core driver of growth, ad-supported content is a vital component of overall revenue.
min read
Read more …

Quick Take: Is Pandora Too Big to Fail for the US Streaming Economy?

Zach Fuller
A quick appraisal of the US music streaming space reveals some surprising distinctions in the market, particularly when compared to global trends. The US Streaming market is disproportionately ad-supported: The United States is still the world’s largest music market, despite its dominance being challenged by Japan’s robust physical market (the country even briefly overtook the US as the world’s largest music market in 2010).
min read
Read more …