Blog: Facebook Live

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators on the social media site will be able to schedule a live video broadcast up-to one week in advance and provide an embeddable link and a virtual waiting room for interested Facebook users to utilize in advance of the live stream.

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering with celebrities and super influencers it was clear that the world’s largest social media platform was making a strategic statement of intent.