Blog: Media and Marketing - Page 22

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Elvis Presley and the Two Recorded Music Industries

Zach Fuller

16 Aug 2017

music subscribers

Today marks 40 years since the passing of Elvis Presley. Whilst ‘The King’s’ emergence has come to represent a cultural year zero for the music industry, his icon status in recent years has taken a hit.

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Why The Creator Of Scandal Has Found A Home In Netflix

Tim Mulligan

15 Aug 2017

How to get Away with Murder

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal , which have generated more than $2 billion in licensing for ABC – one of the big three TV broadcast networks in the US.

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Iflix And The Emerging Market Opportunity For Video

Tim Mulligan

9 Aug 2017

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched in Malaysia in 2015 and originally focused only on the South East Asian markets.

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Apple, Eros And The Billion Dollar Content Play

Tim Mulligan

8 Aug 2017

emerging markets

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly well-known outside of India, the Eros Group is a content heavyweight in the Indian market, producing over 60 films a year.

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Quick Take: Zynga Swings To Profit in Q2

Karol Severin

3 Aug 2017

forever franchise

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga had a $5.

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The Relentless Rise of YouTube

Tim Mulligan

27 Jul 2017

emerging markets

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due to the increased performance of its YouTube division.

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Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Karol Severin

20 Jul 2017

cross-format entertainment

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects from Zynga's larger portfolio of With Friends word and puzzle games.

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What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Tim Mulligan

20 Jul 2017

Game of Thrones

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind online video consumption for the last 12 years, YouTube has been both derided for the superficiality of its video content and for using its safe harbour privileges to undermine existing media models.

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Quick Take: An Echo Sales Spike on Prime Day Is Another Win For Amazon’s Burgeoning Service Business

Zach Fuller

14 Jul 2017

Amazon Echo Dot

Amazon Prime Video

Amazon Echo revenues have until now remained relativelysmall. With the device still available in just three markets (US, UK and Germany), its main victories have been in its cultural impact, as well as spurring other tech majors (Alphabet and Apple) into the market away from their focus on other technologies, namely Virtual Reality.

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Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Tim Mulligan

7 Jul 2017

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport in the US.

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Thoughts On Second-Order Effects For Content Discovery in Voice

Zach Fuller

30 Jun 2017

Second-order effects are rarely considered when new technologies come to the fore and reach critical mass. For example, the realisation of smartphones, the emergence of Apple's app store and the ubiquity of Wi-Fi and cheap, effective data in mature digital markets means a service such as WhatsApp makes more immediate sense, but Uber and Snapchat are less obvious.

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Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

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Quick Take: Tesla’s Streaming Ambition

Mark Mulligan

23 Jun 2017

Reports have emerged that Tesla is looking to build its own streaming music service. In practice, this will most likely be a case of Tesla building a streaming service that operates solely for Tesla users, rather than competing head on with Apple and Spotify.

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Daily Active Gamers: Diversity Is The Name Of The Game

Cover image for Daily Active Gamers: Diversity Is The Name Of The Game

Karol Severin

22 Jun 2017

Daily active gamers

Daily Active users

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends.

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Is TPG’s Investment In Vice Overstating The Millennial Audience?

Zach Fuller

22 Jun 2017

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve the following: 'Build up the largest millennial video library around the world.

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Facebook Gatecrashes VidCon

Tim Mulligan

21 Jun 2017

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to the digital space YouTube’s video rival Facebook is now muscling in on proceedings.

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Quick Take: Amazon’s Whole Foods Acquisition Is A Major Coup For Voice Control Commerce

Zach Fuller

16 Jun 2017

In the hours following the announcement of Amazon’s $13.7 billion acquisition of American supermarket chain Whole Foods, much of the immediate attention is currently focused on how the e-commerce giant will disrupt the food and grocery brick-and-mortar retail experience.

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Do Not Assume We Have Arrived At Our Destination

Mark Mulligan

15 Jun 2017

Forbes has released its annual Celebrity 100, its list of the top earning media stars. The healthy share of music artists hints at the continued ability to build highly successful music careers. The presence of younger, streaming era artists like Drake and the Weeknd goes further, hinting at how streaming can now be the foundation for superstar commercial success.

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MIDiA at Midem 2017

Zach Fuller

11 Jun 2017

MIDiA Research were one of thousands of delegates who arrived in Cannes this week to attend Midem; the annual conference addressing the latest developments in the music industry. Across 4 days of panels, here are three points we found most insightful: Still no consensus on streaming : Perhaps predictably, many of the event’s panels with regard to the recorded music business were geared towards streaming.

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The App Store Wants To Become A Mobile Gamer Hangout Spot

Cover image for The App Store Wants To Become A Mobile Gamer Hangout Spot

Karol Severin

8 Jun 2017

app store revamp

Apple has introduced a revamp of the App Store as a part of its upcoming iOS11 launch. The announcement reveals an array of changes and upgrades, all of which are ultimately geared towards increasing consumer time and money spent on the App Store.

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