Blog: Live video streaming

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Karol Severin

22 Sep 2017

games streaming

games video

Live video streaming

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’ channels and support them via recurring monthly payments of $4.

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Can Twitter Successfully Transition Into A Live Streaming Destination?

Tim Mulligan

4 May 2017

CBS

Facebook

live nation

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter unveiled a slew of 16 separate live streaming partnerships with premium media providers across Sports, News and Entertainment.

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Why Scheduling Has Come To Facebook Live

Tim Mulligan

19 Oct 2016

Facebook Live

Live video streaming

Online video

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators on the social media site will be able to schedule a live video broadcast up-to one week in advance and provide an embeddable link and a virtual waiting room for interested Facebook users to utilize in advance of the live stream.

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