Blog: Media and Marketing - Page 21

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Brand Awareness Is The Other Side Of Fandom

Tim Mulligan

7 Nov 2017

Game of Thrones

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is the flipside of fandom.

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Quick Take: Big Tech’s Q3 Earnings Have Big Implications for Media

Zach Fuller

3 Nov 2017

With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings: Amazon’s Media Presence is Continuing to Grow: While Amazon did not break out its specific numbers around the nascent advertising and media group aspects of its business, its revenue defined as other, is alongside its emerging subscription revenue (Prime, Amazon Video etc), is the fastest growing element of the Amazon ecosystem.

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TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a distinct art form and shaping our contemporary cultural worldview.

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled Demi Lovato: Simply Complicated - Official Documentary .

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Will Amazon Build Its New HQ in Detroit?

Zach Fuller

20 Oct 2017

Since Amazon’s announcementthat it issearching for a city to build its new HQ – mayors across the US have been courting the tech giant in a bid to bring a short-term boost to economic prosperity in their region.

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Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the industry mood, with the celebratory VR narrative of 2016 taking a dive at the beginning of 2017.

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Quick Take: What The New 280 Character Limit Really Means For Twitter

Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent.

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Introducing MIDiA Fuse

Cover image for Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

Digital economy

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world awash with big data, Fuse is about smart data.

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YouTube plays catch up, adopting Twitch-style Sponsorships programme

Karol Severin

22 Sep 2017

games streaming

Live video streaming

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’ channels and support them via recurring monthly payments of $4.

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In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between world views of regulators, politicians and media pundits, as well as the reality of evolving media consumption.

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Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin

15 Sep 2017

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building partnership Having kicked-off yesterday and running through till February 2018, CSR2 will gradually roll out six special anniversary Ferraris, adding to the 10 Ferraris already available in CSR2 .

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Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan

13 Sep 2017

Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement last week from Comcast’s residential products chief Matthew Strauss, that the company could lose as many as 150,000 pay-TV subscribers in Q3 2017.

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A View To a Sure Thing: Why Apple and Amazon Want James Bond

Tim Mulligan

12 Sep 2017

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM, which currently owns the video rights for the James Bond film properties.

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Thoughts On WMG's Acquisition of Spinnin Records

Zach Fuller

8 Sep 2017

Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto, much like the record Neymar transfer we discussed earlier this year , this is as much an investment in digital real-estate as it is for Spinnin’s copyright and management functions.

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Sonos @ 15

Mark Mulligan

8 Sep 2017

Sonos, granddaddy of the connected home audio marketplace, is now 15 years old. Sonos was a pioneer that was so far ahead of its time, it inadvertently found itself as one of the key early drivers of streaming subscriptions.

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Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Karol Severin

7 Sep 2017

angry birds movie

cross-entertainment strategy

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly unique payers and average revenue per user.

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Quick Take: Spotify And Hulu Partner In The US

Mark Mulligan

7 Sep 2017

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably a good value for money deal – even compared to the standard $4.

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Why Facebook Is Getting Serious About Delivering Sports Video To The Next Billion Digital Users

Tim Mulligan

6 Sep 2017

On Monday, September 4th, the Indian Premier League (IPL) held its media rights tender process for the rights to stream Indian Cricket matches for five years from 2018 to 2022. A total of 24 companies participated in the invitation to tender (ITT), to bid for the broadcast and digital rights both in India and globally.

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Apple, The Culver Studios And The Importance Of Content

Tim Mulligan

4 Sep 2017

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history in Hollywood, with the likes of Howard Hughes and Cecil B.

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Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Karol Severin

17 Aug 2017

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase), its brand licensing revenue grew the fastest with a 242.

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