MIDiA Blog - Page 118

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Activision Acquires King For $5.9 Billion

Karol Severin

3 Nov 2015

One of the top publishers has been acquired by a gaming behemoth looking to mark their territory in the growing mobile gaming market. The time is just as good for Activision to buy as it is for King to sell: A Case For Activision King’s $2.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

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MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

Cover image for MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

Mark Mulligan

2 Nov 2015

Chart Of The Week

Although the relatively early stage of development of the streaming market means that most listening habits are not yet being changed, there are fundamental shifts emerging among streamers and subscribers that point to the future of music consumption: Subscribers are fickle listeners: 58% of subscribers report listening to individual albums and tracks just a few times while 60% are doing this more than they used to because they are discovering so much new music.

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The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements include iOS Live Photos, Facebook’s GIF profile pictures, Disney Gif or Instagram’s Boomerang, to name a few.

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MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Cover image for MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience as screen preference.

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SeeSo Continues The Trend Towards Video Fragmentation

Cover image for SeeSo Continues The Trend Towards Video Fragmentation

Tim Mulligan

28 Oct 2015

The beta launch of SeeSo by Comcast owned NBC Universal this December represents a further fragmentation of the Pay TV world as the big players look to diversify and survive the consumer tsunami wrought by the digital native.

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Cover image for MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s giants such as Supercell and KING.

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Disney Moves Into The Subscription Business

Tim Mulligan

23 Oct 2015

Media and Marketing

Disney’s announcement that it will launch a new subscription service for the UK market is a significant moment in the media industry. The new subscription service, which will be called Disney Life, will feature content from the entertainment company’s films, books and television in a single app.

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Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio interviews in support.

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MIDiA Data Point Of The Day: App Buyers

Cover image for MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers who adopted app spending will grow older.

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Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.

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YouTube Bets On Premium

Tim Mulligan

21 Oct 2015

native creators

YouTube’s announcement today that it is going to launched a paid subscription service on October 28th has been long anticipated and marks a significant development in the platform’s evolution. A decade on from its launch YouTube has finally taken the plunge and created a tiered subscription service.

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Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available to users.

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MIDiA Chart Of The Week: Online Video Subscriber Forecasts

Cover image for MIDiA Chart Of The Week: Online Video Subscriber Forecasts

Mark Mulligan

19 Oct 2015

Chart Of The Week

Chart Of The Week

Over the last few years online video subscription services from the likes of Netflix, Amazon and Hulu havekick started a revolution in premium video that is threatening to disrupt the traditional TV business to the core.

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Why The Novel Is A Key Component Of The Multi Media Landscape

Tim Mulligan

16 Oct 2015

Perhaps the most revealing comment at MIPCOM 2015 was the one made by Nick North, the BBC Director of Audiences. He stated, that he was more concerned about losing the attention of young viewers distracted by their devices than about the new online video competitors such as Netflix.

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Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features will further improve ways for users to manage their professional life.

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First Take: Electric Jukebox Aims To Take Digital Music To The Mainstream

Mark Mulligan

14 Oct 2015

awakening the music industry in the digital age

Back in 2009 I wrote a report at Forrester entitled ' Taking Digital Music To The Mainstream: The Music Product Features For The Living Room’ . In it I outlined a vision for a standalone, affordable connected hi-fi for the living room that came pre-packaged with all the music in the world.

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Quick Take: Twitter Ramps Up Its Video Ad Programme

Tim Mulligan

13 Oct 2015

Media and Marketing

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with an advertiser who would then include the pre-roll ad and pay for its promotion on the platform.

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

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MIDiA Data Point Of The Day: CD Buyers

Cover image for MIDiA Data Point Of The Day: CD Buyers

Mark Mulligan

12 Oct 2015

Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with half of consumers going digital (and a minority of those in the subscription fast lane) and the majority still buying CDs - a dying product that the music and consumer electronics industries are turning theirback on.

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