Blog: app economy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

It’s Time to Re-Evaluate How We Size The App Economy

Karol Severin

29 Jul 2016

app economy

app economy market size

app game dominance

Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that games capture 76% of the top 50 grossing chart rankings, but the free app charts (which reflect popularity rather than commercial success) are much more evenly distributed with games capturing only 24% of the top 50 chart positions.

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Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

app economy

chat bots

F8 event

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building technology (e.

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The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Karol Severin

4 Dec 2015

app economy

app ecosystem

apps

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with a handful of services like Google Maps or TripAdvisor.

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app buyers

app economy

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s giants such as Supercell and KING.

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MIDiA Data Point Of The Day

Mark Mulligan

8 Oct 2015

app deletion

app economy

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Amazon Underground Challenges Dynamics Of The App Economy

Karol Severin

27 Aug 2015

Amazon

Amazon Underground

app charts

Amazon has partnered with developers to make over $10,000 worth of games, apps and in-app items for free. Instead of traditional monetization models, Amazon will pay developers based how long consumers use an apps for.

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In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Karol Severin

29 Apr 2015

app economy

bundle

in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending consumers – whales, bring in most of the IAP revenue.

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