Blog: iPhone

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.

min read

How the iPod changed everything

Mark Mulligan

10 May 2022

ipod

iPhone

ipad

Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and a vinyl resurgence), the iPod did not really have a place anymore, other than with its ever-diminishing base of super fans.

min read

Take Five (the big five stories and data you need to know) - September 16th 2019

Mark Mulligan

16 Sep 2019

apple bundles

apple device portfolio

apple hardware

Spotify – small step, big step: Spotify has announced that it is ac quiring musician marketplace company Soundbetter. Back in July, Spotify halted its artist direct offering. Some quarters viewed that as the end of Spotify’s disruptive label-competitor strategy.

min read

The Rationale Behind Apple TV+’s Debut Pricing

Tim Mulligan

11 Sep 2019

AppleTV+

Disney

HBO Max

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the Apple TV+ brand and the big names it has engaged to build out a premium video content offering.

min read

The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

Apple News+

apple services

Apple TV

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s price opened at $191.

min read

Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

Amazon Prime

apple earnings

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’ Day annual growth of 23% is anything to go by.

min read

Apple Just Changed The Rules Of Telco Music Strategy

Mark Mulligan

26 Aug 2016

Apple Music

iPhone

Metro PCS

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique in the western world in having a music offering both for post-pay (Apple Music) and for pre-pay (the MTV Trax Sim ).

min read

Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Apple

Apple TV

iPhone

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.

min read