Blog: mobile games

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Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin
Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building partnership Having kicked-off yesterday and running through till February 2018, CSR2 will gradually roll out six special anniversary Ferraris, adding to the 10 Ferraris already available in CSR2 .
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MIDiA Chart Of The Week: The Mobile App Funnel

Cover image for MIDiA Chart Of The Week: The Mobile App Funnel
Mark Mulligan
App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.
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