Critical Developments blog by MIDiA Research

Blog: Critical Developments

The Meta push for efficiency

Blog post by Ashleigh Millar

16 Mar 2023

The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

metaverse

NFTs

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

Welcome to the era of attention inflation

Blog post by Perry Gresham

2 Sep 2022

attention inflation

attention recession

Peak Attention

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

The cost-of-living crisis is here; it just has not hit entertainment yet

Blog post by Hanna Kahlert

31 Aug 2022

recession

cost of living

entertainment

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

Andrew Tate, the manosphere and social media platform responsibility

Blog post by Ashleigh Millar

30 Aug 2022

andrew tate

hunter moore

manosphere

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the...

The attention recession meets the economic recession

Blog post by Mark Mulligan

22 Jul 2022

attention recession

recession

cost of living crisis

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

Are we headed towards subscription fatigue?

Blog post by Hanna Kahlert

21 Jul 2022

subscription

fatigue

NFT

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

Retention and engagement are both key to streaming resilience in 2022

Blog post by Tim Mulligan

7 Jun 2022

retention

engagement

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy...

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Blog post by Mark Mulligan

25 May 2022

attention recession

attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

Webinar: Games companies’ video opportunity

Blog post by Karol Severin

3 Mar 2022

webinar

games video

creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...