Blog: Apple TV

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Cover image for The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

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Apple TV+ Bets on Fandom

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Hanna Kahlert

24 Feb 2020

age of the creators

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights...

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Roku Aims for TV Market Share with European Expansion

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Amanda Stears

26 Nov 2019

Roku has partnered with manufacturer Hisense to release its first Roku TV in the UK this coming Black Friday at Argos. Announced September 7th at the IFA 2019 a.k.a Berlin Radio Show, these smart TVs are...

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Take Five (the big five stories and data you need to know) November 11th 2019

Cover image for Take Five (the big five stories and data you need to know) November 11th 2019

Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans...

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The Enduring Role of Niche VOD Services and Targeted Short Form Content

Amanda Stears

6 Nov 2019

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

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Netflix Launches Mobile-Only Plan in Malaysia

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Amanda Stears

29 Oct 2019

advertising video on demand

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling...

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The Streaming War Enters a New Phase with Aggressive Content Slates

Amanda Stears

22 Oct 2019

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of...

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Why the D2C Era Is About to Begin in Earnest

Cover image for Why the D2C Era Is About to Begin in Earnest

Tim Mulligan

11 Oct 2019

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer...

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Indonesia’s Gojek Rivals Netflix with New Streaming Service GoPlay

Amanda Stears

8 Oct 2019

Indonesia’s leading mobile payment platform and tech unicorn Gojek launched its video-on-demand (VOD) service on 26 September. This comes shortly after its extension into the gaming industry with its...

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Is Apple Preparing for Its First Oscar?

Tim Mulligan

3 Oct 2019

Last week’s story that Apple is getting into the movie business to bolster its premium video positioning – if officially confirmed – would follow on the well-trodden path established by the current...

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Take Five (the big five stories and data you need to know) - September 16th 2019

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Mark Mulligan

16 Sep 2019

apple device portfolio

Spotify – small step, big step: Spotify has announced that it is ac quiring musician marketplace company Soundbetter. Back in July, Spotify halted its artist direct offering. Some quarters...

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Streaming in Southeast Asia: Challenges and Opportunities for International Competitors

Amanda Stears

10 Sep 2019

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players...

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Take Five (the big five stories and data you need to know) August 23rd 2019

Cover image for Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings...

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The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s...

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Apple TV+ and The Beginning of Apple the Media Company – #AppleEvent

Tim Mulligan

25 Mar 2019

Apple today announced the launch of its much anticipated video service, Apple TV+, at its #AppleEventin Cupertino, California. It has been a long time in the making for a combination of reasons, not least...

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Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically...

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Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.4...

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Has Apple Woken Up To The Power Of Bundled TV?

Tim Mulligan

14 Jun 2016

Yesterday’s announcement at Apple’s WWDC event that it was partnering with Sling TV (the Dish Network’s online pay –TV subscription service) to be the first media streaming device to feature the...

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